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PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PADA PT. INDOMARCO ADI PRIMA CABANG MEDAN STOK POINT NIAS KOTA GUNUNGSITOLI EPILINUS HULU; YUPITER MENDROFA; SOPHIA MOLINDA KAKISINA
JURNAL ILMIAH SIMANTEK Vol 6 No 4 (2022): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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In today's increasingly competitive era, every business person wants to win the competition in market competition, this will pay full attention to the strategies he is implementing. Product quality is an important thing that must be considered by entrepreneurs to increase customer satisfaction in order to maintain the market in an era of competition. Even though sometimes the marketing techniques and strategies that are built are mature, they will not run optimally if they do not pay attention to the quality of the products produced. The aims of this study were (1) to find out how much influence the marketing mix has on purchasing decisions at PT. Indomarco Adi Prima Medan Branch, Stok Point Nias, Gunungsitoli City, (2) To find out what factors influence customers in making purchasing decisions at PT. Indomarco Adi Prima, Medan Branch, Stock Point Nias, Gunungsitoli City. The result of this research is that PT. Indomarco Adi Prima Medan Branch Stok Point Nias makes every effort to maintain the quality of the products marketed to the public so that this company continues to exist in the field of product sales. Identify the desires, hopes and needs of the community so that PT. Indomarco Adi Prima Medan Branch Stok Point Nias can find out the types of products provided for storage and then marketed. Thus, no product is delayed too long so that quality is maintained and does not expire.

ANALISIS STRATEGI BAURAN PEMASARAN DAN PENGARUHNYA TERHADAP LOYALITAS KONSUMEN PADA ALFAMIDI KOTA GUNUNGSITOLI RIFAIN ANUGRAH ZAI; YUPITER MENDROFA; SUMANGELI GULO
JURNAL ILMIAH SIMANTEK Vol 6 No 4 (2022): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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The purpose of this study was to determine the Marketing Mix Strategy and how much influence the Marketing Mix has on Consumer Loyalty at Alfamidi, Gunungsitoli City. To achieve this goal, researchers process data using quantitative descriptive methods in the form of numbers or numbers. The type of data used is primary data with data collection techniques namely observation, interviews and technical questionnaires or questionnaires. Questionnaires were distributed to 40 respondents, namely Alfamidi Consumers, Gunungsitoli City.Based on the data collected from the research conducted, the results were obtained that: (1) Based on the results of the validity of the questionnaire items, it was obtained that the questionnaire prepared by the researcher met valid criteria or was suitable for use as a research data collection tool. (2) The influence of Marketing Mix Strategy on Alfamidi Consumer Loyalty in Gunungsitoli City is 44.80%. (3) Based on the results of hypothesis testing, namely the probability value of 0.000, the value is below 0.05 and the tcount value is 5.551, the value is above the research table, namely 2.042. it means that the marketing mix strategy (X) has a significant effect on consumer loyalty (Y), with a good marketing mix strategy able to increase consumer loyalty to Alfamidi, Gunungsitoli City. The test results prove that the marketing mix strategy has a positive and significant effect on consumer loyalty, and it can be said that Ho is rejected and Ha is accepted.

PENGARUH FASILITAS WISATA TERHADAP KEPUASAN PENGUNJUNG PADA OBJEK WISATA MUSEUM PUSAKA NIAS KOTA GUNUNGSITOLI Yupiter Mendrofa; Yuterlin Zalukhu
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 2 (2022): JMBI UNSRAT Volume 9 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i2.43390

Abstract. It is increasingly believed that the main key to winning the competition is to provide value and satisfaction to customers through the delivery of quality products and services at competitive prices. The sample of this study is the total population of 30 people due to the limited number of respondents studied. This study uses a quantitative approach. From the results of the study, it is known that the following are 20 validity tests for each question and all of them are valid. From the calculation of the coefficient of determination shows that there is an effect of variable X on variable Y of 58.982%. For the rxy price obtained, a hypothesis test was carried out using t statistics to determine the reliability of the rxy correlation, and it turned out that the t value = 6.345 > 2.048. With degrees of freedom Ha is accepted and Ho is rejected. So from the analysis of the research results the authors conclude that there is an influence of tourist facilities on visitor satisfaction at the Nias Heritage Museum tourism object in Gunungsitoli city.Abstrak. Semakin diyakini bahwa kunci utama untuk memenangkan persaingan adalah memberikan nilai dan kepuasan kepada pelanggan melalui penyampaian produk dan jasa berkualitas denganÂ harga bersaing. Sampel penelitian ini merupakan keseluruhan jumlah populasi sebanyak 30 orang karena keterbatasan jumlah responden yang diteliti. Penelitian ini menggunakan pendekatan kuantitatif. Â Dari hasil penelitian diketahui hal-hal sebagai berikut uji validitas setiap soal sebanyak 20 dan kesemuanya valid. Dari Perhitungan koefisien determinasi menunjukkan bahwa ada pengaruh variabel X terhadap variabel Y sebesar 58.982%. Untuk harga rxy yang didapat tersebut dilakukan uji hipotesis dengan menggunakan statistika t untuk mengetahui kehandalan korelasi rxy, dan ternyata diperoleh harga t = 6,345 > 2,048. Dengan derajat kebebasan Ha diterima dan Ho ditolak. Sehingga dari analisa hasil penelitian penulis menyimpulkan bahwa ada pengaruh fasilitas wisata terhadap kepuasan pengunjung pada objek wisata Museum Pusaka Nias kota Gunungsitoli

The Role of Transformational Leadership, Work Environment on Job Satisfaction and Performance of Hospitals Employee During Digital Era Teguh Iman Santoso; Suharnanik Suharnanik; Yupiter Mendrofa; Ratna Komala Putri
Jurnal Ilmiah Sumber Daya Manusia Vol 6, No 2 (2023): JANUARI, JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v6i2.27613

The purpose of this study was to analyze the relationship of transformational leadership on employee job satisfaction, work environment on employee job satisfaction, transformational leadership on employee performance, work environment on employee performance. This research is a quantitative causality study that aims to examine the influence of transformational leadership and environmental variables. work on employee performance through job satisfaction. In addition, the research also aims to predict and develop theory. Seeing the shape of the model and the number of endogenous variables that are more than one, the appropriate analysis technique used is structural equation modeling (SEM) based on variance or partial least squares (PLS) with smartPLS 3.0 software tools. The respondents of this study were 270 hospital employees who were determined by the simple random sampling method. Data were obtained from distributing online questionnaires via social media. The questionnaire was designed using a Likert scale of 1 to 7. The independent variables in this study were transformational leadership, work environment and job satisfaction. The dependent variable in this study is the performance of Hospitals Employee. The stages of data testing are validity test, reliability test, termination coefficient test and hypothesis testing. The results of this study indicate that transformational leadership has a positive effect on employee job satisfaction, the work environment has a positive and significant effect on employee job satisfaction, transformational leadership has an effect on employee performance, the physical work environment has an effect on employee performance.

PELATIHAN MEMASARKAN PRODUK MELALUI DIGITAL MARKETING DENGAN MEDIA INSTAGRAM PADA UMKM DESA SUKA MAKMUR KECAMATAN DELITUA KABUPATEN DELI SERDANG Syukron Arjuna; Nurul Wardani Lubis; Beby Karina F Sembiring; Emanuel Zebua; Yupiter Mendrofa
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.16073

Usaha Mikro Kecil dan Menengah (UMKM) dalam upaya meningkatkan nilai jual adalah dengan melakukan usaha pemasaran yang baik. Salah satu yang sedang marak adalah memanfaatkan teknologi internet yang kerap disebut Pemasaran Digital (Digital Marketing). Pemasaran dengan memanfaatkan teknologi informasi sudah merupakan keharusan mengingat pengguna internet Indonesia yang sudah mencapai 80%. Banyak pelaku UMKM yang masih belum mengetahui bagaimana memanfaatkan teknologi untuk masuk ke dalam sistem pemasaran digital. Salah satunya adalah bagaimana menampilkan produk yang mereka jual dalam bahasa gambar. Untuk membantu hal tersebut maka dilakukanlah pelatihan Digital Marketing agar pelaku UMKM dapat lebih optimal dalam mengenalkan produk dan meluaskan jangkauan pemasarannya. Hasil pelatihan menunjukkan bahwa para pelaku UMKM merasa terbantu dengan pelatihan dan optimis bisa menggunakan teknologi yangada untuk menyiapkan produknya lebih baik lagi dan menarik untuk dilihat sehingga menimbulkan minat membeli konsumen.

The Role of Transformational Leadership, Work Environment on Job Satisfaction and Performance of Hospitals Employee During Digital Era Teguh Iman Santoso; Suharnanik Suharnanik; Yupiter Mendrofa; Ratna Komala Putri
Jurnal Ilmiah Sumber Daya Manusia Vol 6 No 2 (2023): JANUARI, JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v6i2.27613

The purpose of this study was to analyze the relationship of transformational leadership on employee job satisfaction, work environment on employee job satisfaction, transformational leadership on employee performance, work environment on employee performance. This research is a quantitative causality study that aims to examine the influence of transformational leadership and environmental variables. work on employee performance through job satisfaction. In addition, the research also aims to predict and develop theory. Seeing the shape of the model and the number of endogenous variables that are more than one, the appropriate analysis technique used is structural equation modeling (SEM) based on variance or partial least squares (PLS) with smartPLS 3.0 software tools. The respondents of this study were 270 hospital employees who were determined by the simple random sampling method. Data were obtained from distributing online questionnaires via social media. The questionnaire was designed using a Likert scale of 1 to 7. The independent variables in this study were transformational leadership, work environment and job satisfaction. The dependent variable in this study is the performance of Hospitals Employee. The stages of data testing are validity test, reliability test, termination coefficient test and hypothesis testing. The results of this study indicate that transformational leadership has a positive effect on employee job satisfaction, the work environment has a positive and significant effect on employee job satisfaction, transformational leadership has an effect on employee performance, the physical work environment has an effect on employee performance.

Analisis Strategi Pengembangan Usaha Dalam Meningkatkan Volume Penjualan di Grand Kartika Restaurant Kota Gunungsitoli Titonik Lahagu; Yupiter Mendrofa; Maria Magdalena Bate’e; Sukaaro Waruwu
Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i4.4242

Masalah utama dalam penelitian ini adalah menurunnya volume penjualan akibat kurangnya strategi pengembangan usaha yang dilakukan. Penelitian ini bertujuan untuk: 1). Mengetahui strategi apa saja yang dilakukan dalam mengembangkan usaha untuk meningkatkan volume penjualan di Grand Kartika Restaurant Kota Gunungsitoli dan 2). Mengetahui tingkat volume penjualan. Metode penelitian ini merupakan metode penelitian kualitatif dengan informan yaitu karyawan sebanyak 4 orang. Hasil penelitian ini menunjukkan bahwa strategi pengembangan usaha yang dilakukan belum maksimal dengan hanya menerapkan strategi diversifikasi produk, diferensiasi produk, mengikuti keinginan dan kebutuhan konsumen, mengolah makanan yang layak olah, melakukan promosi baik offline maupun online di media Facebook, membuat sistem paket dan menerapkan sistem delivery order. Tingkat volume penjualan bersifat fluktuatif dimana terjadi kenaikan dan penurunan.

PENGARUH GREEN MARKETING, BRAND AWARENESS TERHADAP PURCHASE INTENTION AIR MINUM DALAM KEMASAN MEREK ADES MELALUI ENVIRONMENT ATTITUDE MAHASISWA PRODI MANAJEMEN UNIVERSITAS NIAS Yupiter Mendrofa; Emanuel Zebua; Nov Elhan Gea; Yuterlin Zalukhu
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.50260

The purpose of this study was to analyze the effect of Green Marketing and Brand Awareness on Purchase Intention through the Environment Attitude of students of Management Study Program-S1, University of Nias. The appropriate analysis technique used is a structural equation model (SEM) based on variance or partial least squares (PLS) with smartPLS 4.0 software. Respondents to this study were 99 students of the Management Study Program-S1 Nias University TA.2020/2021 who were determined using the simple random sampling method. The stages of data testing are validity test, reliability test, termination coefficient test and hypothesis test. Based on the results of data analysis and research discussion, it can be concluded that Green Marketing has a significant influence on Environment Attitude, Brand Awareness has a significant influence on Environment Attitude, Green Marketing has no significant influence on Purchase intention, Brand Awareness has a significant influence on Purchase intention, Environment Attitude does not have a significant effect on Purchase intention, Brand Awareness has a significant influence on Purchase intention through Environment Attitude and Green Marketing does not have a significant effect on Purchase intention through Environment Attitude.

Analisis Perencanaan Dalam Mendukung Suksesi Pimpinan Pada KSP3 NIAS Cabang Namohalu Esiwa Siprianus Zega; Meiman Hidayat Waruwu; Yamolala Zega; Yupiter Mendrofa
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i6.6310

Pada penelitian ini yang menjadi permasalahan pertama adalah bagaimanakah proses perencanaan suksesi dan analisis perencanaan suksesi pimpinan yang terjadi pada KSP3 NIAS Cabang Namohalu Esiwa. Penelitian ini bertujuan untuk mengetahui bagaimana proses perencanaan dalam mendukung suksesi pimpinan pada KSP3 NIAS Cabang Namohalu Esiwa. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif,teknik pengumpulaan data yang di gunakan dalam penelitian ini adalah observasi, dokumentasi, dan wawancara. Peneliti melakukan observasi dengan langsung turun kelapangan untuk melihat objek yang diteliti kemudian peneliti melakukan wawancara untuk menggali informasi kepada sumber data yakni informan utama, informan kunci dan informan pendukung. Teknik analisis data yang di gunakan adalah reduksi data, penyajian data, dan kesimpulan atau verifikasi. Berdasarkan hasil penelitian di peroleh kesimpulan bahwa proses perencanaan suksesi yang dilakukan pada KSP3 NIAS Cabang Namohalu Esiwa telah di lakukan berdasarkan tahapan yang telah di atur dalam AD/ADRT atau peraturan yang berlaku pada KSP3 NIAS, dan proses pengangkatan/Pergantian jabatan tertentu telah di siapkan atau telah di tetapkan baik proses maupun tahapan berdasarkan musyawarah dari dalam cabang KSP3 NIAS dan juga dari hasil penilaian dari pimpinan pusat KSP3 NIAS.

Analisis Kompetensi Sumber Daya Manusia Dalam Meningkatkan Kinerja Pegawai Di Kantor Camat Mandrehe Kabupaten Nias Barat Emanueli Waruwu; Fatolosa Hulu; Yupiter Mendrofa; Odaligoziduhu Halawa
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i5.6126

Penelitian ini menganalisis kompetensi sumber daya manusia dan kinerja pegawai di Kantor Camat Mandrehe Kabupaten Nias Barat. Penelitian ini bertujuan, untuk menganalisis kompetensi sumber daya manusia dalam meningkatkan kinerja pegawai di Kantor Camat Mandrehe Kabupaten Nias Barat, serta kendala dalam meningkatkan kinerja pegawai. Dalam melakukan penelitian ini menggunakan metode penelitian kualitatif, menggunakan teknik pengumpulan data yaitu wawancara dan dokumentasi. Teknik analisa datanya adalah pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa pegawai secara umum memiliki kompetensi yang bagus dan baik dalam bekerja dengan adanya pengembangan diri lewat pelatihan dan kerja sama antar rekan kerja dan pimpinan. Kemudian para pegawai sudah menunjukkan kinerja yang baik dengan adanya sikap efisiensi, inisiatif, dan disiplin kerja. Kendala-kendala dalam meningkatkan kinerja pegawai di Kantor Camat Mandrehe Kabupaten Nias Barat yaitu kurangnya sumber daya, kurangnya anggaran, kurangnya pelatihan, dan kurangnya fasilitas kantor yang memadai.

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