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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Manis : Jurnal Manajemen dan Bisnis
Restia Christianty
Universitas Pattimura
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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Journal : Management Studies and Entrepreneurship Journal (MSEJ)

 1 
Pengaruh Manajemen Mutu Terpadu Dan Gaya Kepemimpinan Terhadap Kinerja Keuangan Perbankan Syariah Di Kota Ambon Zainuddin Latuconsina; Harvey Hiariey; Rachma Attamimi; Restia Christianty
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 5 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i4.1084

Abstract

The application of comprehensive quality management and the best leadership style must be followed by Implementing elements of the management accounting system, one of which is the performance measurement system because it can help achieve strategic goals and short-term goals of the company.  This study aims to analyze the influence of the application of total quality management and leadership style on the financial performance of Islamic Commercial Banks in Ambon City. The data analysis method used is Partial Least Squares (PLS). The sample of this study was employees who worked for Islamic banks in Ambon City. The results showed that total quality management and leadership style had a positive effect on financial performance. Keywords: total quality management, leadership style, financial performance
Analisis Pengaruh Ekuitas Merek Dan Harga Terhadap Keputusan Pembelian Serta Pengaruhnya Pada Kepuasan Konsumen Sabun Mandi Shinzui Di Kota Ambon Merry Margareth Pelupessy; Restia Christianty; Erlinda Tehuayo; Grace F. Pattiselanno
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5169

Abstract

This study aims to analyze the extent of the influence of Brand Equity and Price on Purchasing Decisions and their Impact on Consumer Satisfaction of Shinzui Bath Soap in Ambon City. This research is a descriptive research. By using questionnaires as a data collection tool as many as 90 respondents. Sampling using purposive sampling. The data analysis method used is Partial least square using smartpls ver 3.0 including validity test and reliability test, as well as hypothesis test and model evaluation test. The results of the analysis show that brand equity is related and influential on purchasing decisions with a t-statistic value of 2,100 because it has a T-statistic value exceeding a value of >1.96, then prices are related and influential on purchasing decisions with a t-statistic value of 8,448 because it has a T-statistic value of less than >1.96 and purchasing decisions are related and affect consumer satisfaction
Co-Authors Agnes Soukotta Erfendi Regar Evracia Turukay Gillian Evon Pattipeilohy Grace F. Pattiselanno Harvey Hiariey Latuconsina, Zainuddin Meiske Wenno Merry Margareth Pelupessy Muhammad Fadila Laitupa Muhammad Faisal Oki Nurul Asma Tualeka Rachma Attamimi Roy Seleky Stenly J Ferdinandus Tehuayo, Erlinda Widya