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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Manis : Jurnal Manajemen dan Bisnis
Restia Christianty
Universitas Pattimura
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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Journal : Enrichment : Journal of Management

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Factors influencing investment decision making in the capital market (Case study at PT. Phillip Sekuritas Indonesia, Ambon branch) Restia Christianty; Oki Nurul Asma Tualeka
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.909

Abstract

This study aims to thoroughly examine the factors that influence investment decisions in the capital market, especially investors who invest in PT. Phillip Sekuritas Indonesia Ambon Branch. Data was collected using a google form-based questionnaire instrument involving 60 investor respondents who actively invest in PT. Phillip Sekuritas Indonesia Ambon Branch. Data is processed and analyzed using the SmartPLS 3.0 software application. The results of this study indicate that (1) the risk perception variable directly has a significant effect on investment decisions in the capital market; (2) the self-efficacy variable has a significant effect on investors' investment decision variables in the capital market. The existence of this research will have implications for the level of knowledge and awareness of the level of investment risk and self-efficacy owned by an investor, so that decisions can be made more effectively, considering that some investment products are high risk. This research offers an empirical model that explains the factors that influence investment decisions in the capital market by using a research model that combines psychological and demographic factors in making investment decisions in the capital market, so this research is important to do in order to add contribution and dedication to the literature review.
Co-Authors Agnes Soukotta Erfendi Regar Evracia Turukay Gillian Evon Pattipeilohy Grace F. Pattiselanno Harvey Hiariey Latuconsina, Zainuddin Meiske Wenno Merry Margareth Pelupessy Muhammad Fadila Laitupa Muhammad Faisal Oki Nurul Asma Tualeka Rachma Attamimi Roy Seleky Stenly J Ferdinandus Tehuayo, Erlinda Widya