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All Journal Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH GLOBAL EDUCATION
Galih Wisnu Wardhana
Universitas Dharma AUB Surakarta
Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Other

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Analisis Peran Social Media Marketing, Kualitas Produk Dan Brand Awareness Terhadap Keputusan Pembelian Pelanggan Rumah Makan Di Jawa Barat Rio Haribowo; Hendy Tannady; Muhammad Yusuf; Galih Wisnu Wardhana; Syamsurizal Syamsurizal
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 6 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i6.1282

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas produk, pemasaran media sosial, dan kesadaran merek terhadapkeputusan pembelian di Restoran Gajah Mungkur. Penelitian ini menggunakan teknik nonprobability sampling. Hasil dari 200 responden yangdiolah dengan menggunakan program SPSS Statistics 27 menunjukkan bahwa variabel kualitas produk berpengaruh terhadap keputusan pembeliandengan nilai T hitung> T tabel = 2,615> 1,972. Variabel pemasaran media sosial berpengaruh terhadap keputusan pembelian dengan nilai T hitung> Ttabel = 3,896> 1,972. Variabel Brand Awarness berpengaruh terhadap keputusan pembelian dengan nilai T hitung> T tabel = 13.132> 1.972.Variabel pemasaran media sosial, kualitas layanan, dan lokasi secara simultan berpengaruh terhadap keputusan pembelian dengan nilai F hitung> Ftabel = 189,771> 2,650. Hal ini menjelaskan bahwa Ho ditolak dan Ha diterima yang berarti variabel kualitas produk, pemasaran media sosial, dankesadaran merek berpengaruh secara parsial maupun simultan.
THE ROLE OF HUMAN RESOURCE MANAGEMENT IN IMPROVING STREET VENDOR BUSINESS IN KUTA MANDALIKA Galih Wisnu Wardhana; Rukun Santoso; Bawa Mulyono Hadi; Emiliyan Mamuki; Mohammad Jon Tasrif
JURNAL ILMIAH GLOBAL EDUCATION Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1517

Abstract

This study aims to examine the role of human resource management in improving street vendor business in Kute Mandalika and the obstacles passed in increasing street vendor business in Kute Mandalika. This research was conducted using a qualitative approach. Data analysis techniques are the process of systematically searching and compiling data obtained from interviews, field notes, and other materials so that they can be easily understood and the findings can be informed to others. The result of this study is that the role of human resources in street vendors in Kute Mandalika is very important in increasing the income of the people there. With this, traders can manage their trades. Street vendors can compete fairly with other vendors. The obstacle that is often experienced is the lack of knowledge of street vendors about their trade management. Awareness of street vendors' compliance with local government regulations.  
Co-Authors Bawa Mulyono Hadi Emiliyan Mamuki Hendy Tannady Mohammad Jon Tasrif Muhammad Yusuf Rio Haribowo Rukun Santoso syamsurizal syamsurizal