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BUMDES BUSINESS PLANNING WITH CANVAS BUSINESS MODEL IN THE VILLAGE AGREED KUTAI KARTANEGARA: PERENCANAAN BISNIS BUMDes DENGAN KANVAS MODEL BISNIS DI DESA SEPAKAT KUTAI KARTANEGARA Doddy Adhimursandi; Rio Haribowo; Ariesta Heksarini; Musdalifah Azis
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 2 No. 1 (2022): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v2i1.39

Abstract

Village-Owned Enterprises (BUMdes) are business entities who’s entire or most of the capital is owned through direct participation originating from separated village assets to manage service assets and other businesses for the most excellent welfare of the village community. However, usually, BUMdes administrators tend to experience uncertainty when starting their business. Therefore, we need a work plan made by BUMdes in the field of entrepreneurship. These activities must be written and official to run their business because BUMdes is like a company, so planning and mapping are needed and later will require an evaluation process of the business model they have established. One way to simplify business model mapping and analysis is to use the Business Model Canvas by drawing nine canvas blocks. The nine blocks are interrelated with each other so that companies can design and evaluate strategies in each of the canvas blocks. This service is carried out in the village of Sepakat Loa Kulu, Kutai Kartanegara. This community service activity uses the training method and structured assistance. The result of this activity is that the BUMDes members in the village agree that Loa Kulu Kutai Kartanegara can plan the BUMDes business by using the Business Model Canvas to facilitate the mapping and analysis of the BUMDes business model in the Sepakat Village with the ultimate goal of advancing the economy in the Sepakat Village of Kutai Kartanegara
Analisis Peran Profitabilitas Sebagai Variabel Intervening Terhadap Company Value pada Sektor Industri Makanan dan Minuman Rio Haribowo; Adzka Rosa Sanjayyana; Rendi Wibowo; Mohammad Azharie Hamdany; Hendy Tannady; Mudasetia Mudasetia; Ika Suhartanti Darmo; I Wayan Ruspendi Junaedi
Jurnal Kewarganegaraan Vol 6 No 2 (2022): September 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.105 KB) | DOI: 10.31316/jk.v6i2.4004

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh struktur modal, likuiditas, dan aktivitas terhadap nilai perusahaan dengan profitabilitas sebagai variabel intervening pada perusahaan sub sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia periode 2016- 2020. Penelitian ini menggunakan data sekunder. Teknik pengambilan sampel dalam penelitian ini adalah purposive sampling. Sehingga dari 30 perusahaan yang terdaftar di BEI, terdapat 15 perusahaan yang memenuhi kriteria. Pengujian ini dilakukan menggunakan Eviews 10. Metode analisis data dilakukan dengan regresi linier berganda dan menggunakan path analysis untuk profitabilitas sebagai variabel intervening. Hasil penelitian menunjukkan bahwa struktur modal dan aktivitas berpengaruh, sedangkan likuiditas dan profitabilitas tidak berpengaruh terhadap nilai perusahaan. Profitabilitas tidak mempu memediasi hubungan variabel struktur modal, likuiditas, dan aktivitas terhadap nilai perusahaan.Kata Kunci: Struktur modal, likuiditas, aktivitas, profitabilitas, dan nilai perusahaan.
Analisis Pengaruh Brand Image Dan Celebrity Endoser Terhadap Purchase Decision Produk Bakery Bittersweet By Najla Rio Haribowo; Ana Fitriyatul Bilgies; Verawaty Verawaty; Hendy Tannady; Ratnawati Ratnawati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 5 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i5.1170

Abstract

image terhadap keputusan pembelian produk Bittersweet By Najla. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan programSPSS Statistik 21 dengan jumlah sampel 135 responden yang berdomisili Jakarta Timur, Pusat, Selatan, Barat, Utara, Bekasi, Depok dan Bogordengan menggunakan teknik nonprobability sampling dan purposive sampling. Hasil penelitian menunjukan bahwa celebrity dan brand imagememiliki pengaruh terhadap keputusan pembelian produk Bittersweet By Najla. Manfaat penelitian ini bagi Bittersweet By Najla adalah sebagaibahan masukan dan evaluasi agar tetap mempertahankan dan meningkatkan kepercayaan konsumen dengan menggunakan strategi marketingcelebrity endorser dan brand image sehingga dapat bersaing dengan kompetitor lainnya. Kata Kunci : celebrity endorser, brand image, keputusan pembelian, Bittersweet By Najla
Analisis Peran Social Media Marketing, Kualitas Produk Dan Brand Awareness Terhadap Keputusan Pembelian Pelanggan Rumah Makan Di Jawa Barat Rio Haribowo; Hendy Tannady; Muhammad Yusuf; Galih Wisnu Wardhana; Syamsurizal Syamsurizal
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 6 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i6.1282

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas produk, pemasaran media sosial, dan kesadaran merek terhadapkeputusan pembelian di Restoran Gajah Mungkur. Penelitian ini menggunakan teknik nonprobability sampling. Hasil dari 200 responden yangdiolah dengan menggunakan program SPSS Statistics 27 menunjukkan bahwa variabel kualitas produk berpengaruh terhadap keputusan pembeliandengan nilai T hitung> T tabel = 2,615> 1,972. Variabel pemasaran media sosial berpengaruh terhadap keputusan pembelian dengan nilai T hitung> Ttabel = 3,896> 1,972. Variabel Brand Awarness berpengaruh terhadap keputusan pembelian dengan nilai T hitung> T tabel = 13.132> 1.972.Variabel pemasaran media sosial, kualitas layanan, dan lokasi secara simultan berpengaruh terhadap keputusan pembelian dengan nilai F hitung> Ftabel = 189,771> 2,650. Hal ini menjelaskan bahwa Ho ditolak dan Ha diterima yang berarti variabel kualitas produk, pemasaran media sosial, dankesadaran merek berpengaruh secara parsial maupun simultan.
The Application of Developed Delone & McLean Method to Analyze The Success and Effectiveness of Alfagift Application Among Big Cities' Users in Indonesia Dendy K Pramudito; Susi Arijanti; Zulfikri Akbar; Rio Haribowo; Prety Diawati
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.424

Abstract

This research aims to find out how successful application use is and what factors influence the successful use of online shopping applications. This research uses quantitative methods. Users of online shopping applications in Jabodetabek were given a questionnaire via Google Form as part of the data collection method used in this study. Users of online shopping apps made up the study's population. Purposive sampling was the method used to choose the study's sample. In this study, a sample of one hundred respondents was used. The two types of data analysis are statistical analysis and demographic analysis. The results of the conducted research support the notion that the presence of online shopping applications is beneficial, and that user perceptions play a significant role in the success of an application's use. Respondents can shop online with convenience and utility thanks to the services offered by online shopping applications. User satisfaction with net benefits is the most significant factor, according to the path coefficient and t-test values. This indicates that consumers are happy with the online shopping app and are inclined to accept the advantages it provides. Consumers believe that an element that can raise the net benefit value of online shopping applications is user satisfaction. According to the path coefficient and t-test values, service quality is the factor that has the least impact on users' perceptions of its usefulness. This indicates that consumers believe the usefulness value they perceive from online shopping applications cannot be enhanced by the quality of those services. So, improvements need to be made so that the success of using the application increases.