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All Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Proceedings of The International Conference on Business and Economics Postgraduate Management Journal
Nuni Wulansari
Universitas Al-Irsyad Cilacap
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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PENGARUH E SERVICE QUALITY DAN BRAND AWARENESS TERHADAP LOYALITAS KONSUMEN PT BRI UNIT KAWUNGANTEN Nuni Wulansari; Fajar Nur Wibowo; Lia Ernawati; Meylani Dwi Ningrum
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 2 (2021): Juli: Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v1i2.834

Abstract

This study aims to analyze the effect of service quality and brand awareness on consumer loyalty at PT BRI Kawunganten Unit. The object of this research is Bank BRI Kawunganten Branch, while the subject is BRI Kawunganten Bank customers. This research uses sampling with purposive sampling technique. The number of samples in this study were 97 respondents. Data were obtained through questionnaires which were distributed directly to BRI Kawunganten Bank customers. The data analysis technique uses SPSS version 22. Based on the results of the analysis performed, it shows that E-Service Quality has a positive effect on Consumer Loyalty and Brand Awareness has a positive effect on Consumer Loyalty.
The Influence of SEA and E-WoM on The Decision To Study In The Digital Business Study Program, AL-Irsyad University Cilacap Fajar Nur Wibowo; Zulfikar Yusya Mubarak; Nuni Wulansari; Annisa Rahayu P; Dani Setyawan
Proceeding of The International Conference on Business and Economics Vol. 1 No. 1 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.258 KB) | DOI: 10.56444/icbeuntagsmg.v1i1.318

Abstract

This study aims to analyze the influence of SEA and E-WoM on college decisions for Digital Business Study Program, Universitas Al Irsyad Cilacap, The object of this research is the Digital Business Study Program at Al-Irsyad Cilacap University, while the subjects are students of the Digital Business Study Program at Al-Irsyad University Cilacap. sampling with purposive sampling technique. The number of samples in this study were 31 respondents. Data was obtained through questionnaires which were distributed directly to digital business students at Al-Irsyad University, Cilacap. The data analysis technique uses SPSS version 22. Based on the results of the analysis carried out, it shows that SEA has a positive effect on digital business study study decisions, E-WoM has a positive effect on digital business study study decisions.
IDENTIFIKASI FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERWIRAUSAHA MAHASISWA FAKULTAS ILMU SOSIAL UNIVERSITAS AL-IRSYAD CILACAP Tri Yuwono; Nuni Wulansari; Fajar Nur Wibowo; Wiman Anggaraksa; Trie Yulie Chermansyah
Postgraduate Management Journal Vol. 2 No. 2 (2023): Postgraduate Management Journal
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.154 KB) | DOI: 10.36352/pmj.v2i2.506

Abstract

Tujuan penelitian ini untuk mengidentifikasi faktor-faktor yang berpengaruh pada minat berwirausaha mahasiswa Kewirausahaan dan Bisnis Digital Fakultas Ilmu Sosial Universitas Al-Irsyad Cilacap. Metode penelitian dengan metode deskriptif kuantitatif. Populasi pada penelitian berasal dari seluruh mahasiswa Fakultas Ilmu Sosial dengan pengambilan sampel sebanyak 30 mahasiswa. Sampel yang dipakai diambil dengan teknik Purposive Sampling. Analisis data menggunakan analisis kuantitatif regresi linear berganda dengan perangkat lunak statistik. Kseimpulan dari analisis data dan pembahasan, secara parsial hanya faktor personal berpengaruh positif pada minat berwirausaha mahasiswa Fisos UNAIC. Faktor sociological dan enviromental secara parsial tidak berpengaruh positif pada minat berwirausaha mahasiswa Fisos UNAIC. Secara simultan faktor personal, sociological dan enviromental berpengaruh positif pada minat berwirausaha mahasiswa Fisos UNAIC.
Co-Authors Annisa Rahayu P Dani Setyawan Fajar Nur Wibowo Lia Ernawati Meylani Dwi Ningrum Tri Yuwono Trie Yulie Chermansyah Wiman Anggaraksa Zulfikar Yusya Mubarak