Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Vol. 1 No. 2 (2021): Juli: Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis

PENGARUH E SERVICE QUALITY DAN BRAND AWARENESS TERHADAP LOYALITAS KONSUMEN PT BRI UNIT KAWUNGANTEN

Nuni Wulansari (Universitas Al-Irsyad Cilacap)
Fajar Nur Wibowo (Universitas Al-Irsyad Cilacap)
Lia Ernawati (Universitas Al-Irsyad Cilacap)
Meylani Dwi Ningrum (Universitas Al-Irsyad Cilacap)

Article Info

Publish Date
15 Jul 2021

Abstract

This study aims to analyze the effect of service quality and brand awareness on consumer loyalty at PT BRI Kawunganten Unit. The object of this research is Bank BRI Kawunganten Branch, while the subject is BRI Kawunganten Bank customers. This research uses sampling with purposive sampling technique. The number of samples in this study were 97 respondents. Data were obtained through questionnaires which were distributed directly to BRI Kawunganten Bank customers. The data analysis technique uses SPSS version 22. Based on the results of the analysis performed, it shows that E-Service Quality has a positive effect on Consumer Loyalty and Brand Awareness has a positive effect on Consumer Loyalty.

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Journal Info
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Website

Abbrev

jaem

Publisher

Amik Veteran Purwokerto

Subject

Economics, Econometrics & Finance Other

Description

Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis E-ISSN:2809-6487 (Online) / P-ISSN: 2809-655X (print) diterbitkan oleh LPPM AMIK Veteran Purwokerto. Penerbitan jurnal ini bertujuan untuk meningkatkan kualitas ilmu pengetahuan, serta menyalurkan minat berbagi dan menyebarluaskan ilmu pengetahuan ...