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All Journal SEGMEN Jurnal Manajemen dan Bisnis Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ekonomi Bisnis dan Akuntansi Proceedings of The International Conference on Business and Economics Postgraduate Management Journal

Fajar Nur Wibowo

Universitas Al-Irsyad Cilacap

Author-ID : 5516937

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 6 Documents Claim Missing Document

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Articles

PENGARUH E SERVICE QUALITY DAN BRAND AWARENESS TERHADAP LOYALITAS KONSUMEN PT BRI UNIT KAWUNGANTEN Nuni Wulansari; Fajar Nur Wibowo; Lia Ernawati; Meylani Dwi Ningrum
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 2 (2021): Juli: Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v1i2.834

This study aims to analyze the effect of service quality and brand awareness on consumer loyalty at PT BRI Kawunganten Unit. The object of this research is Bank BRI Kawunganten Branch, while the subject is BRI Kawunganten Bank customers. This research uses sampling with purposive sampling technique. The number of samples in this study were 97 respondents. Data were obtained through questionnaires which were distributed directly to BRI Kawunganten Bank customers. The data analysis technique uses SPSS version 22. Based on the results of the analysis performed, it shows that E-Service Quality has a positive effect on Consumer Loyalty and Brand Awareness has a positive effect on Consumer Loyalty.

PENGARUH STRES KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN UNIVERSITS AL – IRSYAD CILACAP Fajar Nur Wibowo; Nuni Wulansari; Rizqi Zulqornain; Muhammad Fahmi Z
Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU) Vol. 2 No. 3 (2022): Desember
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jebaku.v2i3.833

This study aims to analyze the effect of work stress and work environment on the performance of employees of the University of Al - Ersyad Cilacap. The object of this research is the University of Al - Ersyad Cilacap, while the subjects are employees of the University of Al - Ershad Cilacap. This research uses sampling with purposive sampling technique. The number of samples in this study were 169 respondents. Data were obtained through questionnaires which were distributed directly to employees of Al-Irsyad University, Cilacap. The data analysis technique uses SPSS version 22. Based on the results of the analysis performed, it shows that work stress affects employee performance and the work environment affects employee performance.

THE EFFECT OF FINANCE AND DIGITAL LITERATURES AND FINACIAL MANAGEMENT ON UMKM PERFORMANCE IN THE CILACAP DISTRICT Indra Rachmawati; Nursanti Dwi Yogawati; Tri Yuwono; Fajar Nur Wibowo; Rizki Nugroho
Proceeding of The International Conference on Business and Economics Vol. 1 No. 1 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

This study aims to determine the effect of financial and digital literatures and financial management on the performance of UMKM. This research used quantitative research using associative approach. Data collection was carried out by distributing questionnaires to 30 respondents of UMKN business actors in Cilacap District. The data analysis method used is quantitative analysis using Path Coefficients Test, Modes of Goodness Test, and Hypothesis Testing. Path coefficient value of the influence of financial management on the performance of UMKM. The results of the linear test and the output of column coefficients and T-tables are known that financial management has a significant effect on performance as seen from the p value 0.005 <0.05. Good and correct financial management will provide benefits and advantages for UMKM actors. Several related institutions can provide financial and digital literatures training assistance. Training not only provides theoretical knowledge but also provides activities such as workshops and mentoring continuously.

The Influence of SEA and E-WoM on The Decision To Study In The Digital Business Study Program, AL-Irsyad University Cilacap Fajar Nur Wibowo; Zulfikar Yusya Mubarak; Nuni Wulansari; Annisa Rahayu P; Dani Setyawan
Proceeding of The International Conference on Business and Economics Vol. 1 No. 1 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

This study aims to analyze the influence of SEA and E-WoM on college decisions for Digital Business Study Program, Universitas Al Irsyad Cilacap, The object of this research is the Digital Business Study Program at Al-Irsyad Cilacap University, while the subjects are students of the Digital Business Study Program at Al-Irsyad University Cilacap. sampling with purposive sampling technique. The number of samples in this study were 31 respondents. Data was obtained through questionnaires which were distributed directly to digital business students at Al-Irsyad University, Cilacap. The data analysis technique uses SPSS version 22. Based on the results of the analysis carried out, it shows that SEA has a positive effect on digital business study study decisions, E-WoM has a positive effect on digital business study study decisions.

IDENTIFIKASI FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERWIRAUSAHA MAHASISWA FAKULTAS ILMU SOSIAL UNIVERSITAS AL-IRSYAD CILACAP Tri Yuwono; Nuni Wulansari; Fajar Nur Wibowo; Wiman Anggaraksa; Trie Yulie Chermansyah
Postgraduate Management Journal Vol. 2 No. 2 (2023): Postgraduate Management Journal
Publisher : LPPM Universitas Ibnu Sina

Tujuan penelitian ini untuk mengidentifikasi faktor-faktor yang berpengaruh pada minat berwirausaha mahasiswa Kewirausahaan dan Bisnis Digital Fakultas Ilmu Sosial Universitas Al-Irsyad Cilacap. Metode penelitian dengan metode deskriptif kuantitatif. Populasi pada penelitian berasal dari seluruh mahasiswa Fakultas Ilmu Sosial dengan pengambilan sampel sebanyak 30 mahasiswa. Sampel yang dipakai diambil dengan teknik Purposive Sampling. Analisis data menggunakan analisis kuantitatif regresi linear berganda dengan perangkat lunak statistik. Kseimpulan dari analisis data dan pembahasan, secara parsial hanya faktor personal berpengaruh positif pada minat berwirausaha mahasiswa Fisos UNAIC. Faktor sociological dan enviromental secara parsial tidak berpengaruh positif pada minat berwirausaha mahasiswa Fisos UNAIC. Secara simultan faktor personal, sociological dan enviromental berpengaruh positif pada minat berwirausaha mahasiswa Fisos UNAIC.

PENGARUH KUALITAS PRODUK, DAN PROMOSI, TERHADAP MINAT BELI KOPI KENANGAN DI PURWOKERTO Fajar Nur Wibowo; Nenden Nur Anisa; Nuni Wulansari
SEGMEN: Jurnal Manajemen dan Bisnis Vol 19, No 1 (2023): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v19i1.8309

Penelitian ini bertujuan untuk menganalisis kualitas produk dan Promosi terhadap Minat Beli Kopi Kenangan di Purwokerto, Objek dari penelitian ini adalah Kopi Kenangan Purwokerto , sedangkan subjeknya adalah Konsumen Kopi Kenangan Purwokerto. penelitin ini menggunakan pengambilan sample dengan Teknik purposive sampling. Jumlah sample dalam penelitian ini sebanyak 100 responden. Data didapatkan melalui kuesioner yang didistribusikan langsung ke Konsumen Kopi Kenangan Purwokerto . Teknik analisis data menggunakan SPSS versi 22. Berdasarkan hasil analisis yang dilakukan, menunjukan bahwa Kualitas produk berpengaruh terhadap Minat Beli dan Promosi berpengaruh terhadap Minat Beli Konsumen.Kata-kata Kunci: Kualitas Produk, Promosi, Minat Beli

Co-Authors Annisa Rahayu P Dani Setyawan Indra Rachmawati Lia Ernawati Meylani Dwi Ningrum Muhammad Fahmi Z Nenden Nur Anisa Nuni Wulansari Nuni Wulansari Nuni Wulansari Nursanti Dwi Yogawati Rizki Nugroho Rizqi Zulqornain Tri Yuwono Trie Yulie Chermansyah Wiman Anggaraksa Zulfikar Yusya Mubarak

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