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All Journal Jurnal Multidisiplin Madani (MUDIMA) Optimal: Jurnal Ekonomi dan Manajemen
Intan Rike Febriyanti
Institut Manajemen Wiyata Indonesia
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Strategi Bauran Pemasaran untuk Meningkatkan Volume Penjualan (Studi Pada UMKM YJS Sukabumi) Riski Putri Anjayani; Intan Rike Febriyanti
Jurnal Multidisiplin Madani Vol. 2 No. 9 (2022): September 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v2i9.1175

Abstract

UMKM (Usaha Mikro Kecil dan Menengah) mempunyai peranan penting dan strategis dalam pertumbuhan ekonomi, maka perlu adanya strategi untuk meningkatkan volume penjualan UMKM. Bauran pemasaran merupakan strategi pemasaran yang menekankan pada berbagai faktor yang dikenal dengan istilah 4P (product, price, place, promotion). Penelitian ini bertujuan mengetahui apakah strategi pemasaran di UMKM YJS dapat meningkatkan jumlah penjualan produknya. Metode penelitian yang digunakan yaitu metode kualitatif yang bersifat deskriptif untuk menyelidiki keadaan, kondisi secara sistematis, faktual dan akurat, sehingga dapat disimpulkan bahwa strategi bauran pemasaran yang diterapkan dapat meningkatkan jumlah penjualan UMKM YJS Sukabumi.
Analisis Kepuasan Pelanggan di Apotek Bunda Cikembar Nida Salma Fahriani; Intan Rike Febriyanti
Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2022): September : Jurnal Ekonomi dan Manajemen
Publisher : Amik Veteran Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1076.035 KB) | DOI: 10.55606/optimal.v2i3.431

Abstract

Apotek Bunda operates in a crowded environment or is in a supermarket area. This pharmacy has been established since 2016. This study aims to determine customer satisfaction when shopping at Apotek Bunda. The approach used in this research is qualitative-descriptive. Data collection techniques were carried out through interviews with seven informants who were regular customers or had shopped more than ten times at this pharmacy. The interview questions asked are about seven indicators of customer satisfaction. The results showed that of the seven indicators of customer satisfaction, only three indicators were met, namely product, price, and location. Meanwhile, promotion indicators, employee services, facilities, and atmosphere still need to be improved.
Co-Authors Nida Salma Fahriani Riski Putri Anjayani