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Hendi Sobari
Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Nusantara Journal Of Management Business (NUMABI)

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Energizing Organizational Learning Process: Role Model for Increasing MSME Performance in Indonesia Asep Saeful Falah; Aneu Yulianeu; Hendi Sobari
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 01 (2023): Nusantara Journal Of Management Business
Publisher : LKP DCI

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Paper This aim For test Energizing organizational Learning process effect on improvement the performance of embroidery MSMEs in Indonesia in dynamic environment . _ Survey quantitative carried out in the MSME Embroidery sector Tasikmalaya . For reach objective study empirical this , analyzed of 280 samples . Studies This offers a conceptual model for energizing organizational learning process on the increase the performance of embroidery MSMEs in Indonesia in dynamic environment . _ Findings showing that the energizing organizational learning process has effect positive on performance organizations in the embroidery MSME industry . Writer argue that energizing organizational learning process moderates leadership transformational and performance organization . one of the research suggestions more carry on is implementing energizing organizational learning with style leadership besides transformational eladership and implemented in umkm who don't use technology in help work his . studies This discuss gap in literature and practice leadership transformational , check interaction between energizing organizational learning processes and efficacy Work MSME team .
PURCHASE DECISION: PRODUCT STRATEGY, PRICE, PROMOTION AND DISTRIBUTION Hendi Sobari; Samsudin
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 01 (2023): Nusantara Journal Of Management Business
Publisher : LKP DCI

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The purpose of this study was to determine the effect of product strategy, price, promotion and distribution on customer purchasing decisions for beverage products, Hydro Coco both partially and simultaneously in the city of Tasikmalaya. The object of research is the customer of Hydro Coco beverage products in the city of Tasikmalaya . The research method uses path analysis. Data collection was obtained through observation, questionnaires, and a literature study. Sampling using the Proportionate Stratified Random Sampling technique, the questionnaires distributed were 182 (one hundred and eighty-two) distributed in 7 (seven) Sports Gymnasiums in the city of Tasikmalaya. Based on the results of this study, it can be concluded that partially product strategy has no effect on purchasing decisions, prices, promotions, and distributions affect purchasing decisions, jointly product, price, promotion, and distribution have a significant effect on purchasing decisions.
The CONSUMER SATISFACTION STUDY AT ALFAMART CIAWI: THE SIGNIFICANT ROLE OF RESPONSIVENESS AND LOCATION IN CONSUMER SATISFACTION Hendi Sobari
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 2 (2024): Management Business
Publisher : LKP DCI

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This study aims to analyze the level of consumer satisfaction at Alfamart Ciawi and evaluate the significant role of two main factors, namely responsiveness and store location in determining consumer satisfaction. This research uses a survey method with a questionnaire distributed to a sample of consumers who shop at Alfamart Ciawi. Data collection was carried out by analyzing consumer perceptions of the responsiveness of services provided by Alfamart employees and store locations. The collected data is analyzed using statistical techniques such as regression to determine the relationship between the independent variables (responsiveness and location) and the dependent variable (consumer satisfaction). The research results show that responsiveness and store location have a significant influence on consumer satisfaction at Alfamart Ciawi. These findings provide valuable insight for Alfamart Ciawi management to improve service quality and pay attention to location factors to strengthen customer attraction.
Co-Authors Adi Robith Setiana Aneu Yulianeu Asep Saeful Falah, Asep Gungun Gunawan Jajang Saeful Zaman Nurul Ahadiat R. Hozin Abdul Fatah Samsudin Wahdan Budi Setiawan Wita Rahmatunnisa