Article Per Year (5 Year)
p-Index From 2019 - 2024
1.431
P-Index
This Author published in this journals
All Journal MBIA Jurnal E-Bis: Ekonomi Bisnis Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Multidisiplin Madani (MUDIMA) Jurnal Umum Pengabdian Masyarakat (JUPEMAS) Nusantara Journal Of Management Business (NUMABI)
Hendi Sobari
Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Pada Kedai Kopi Belrum Kecamatan Panumbangan Kabupaten Ciamis Hendi Sobari; Gungun Gunawan
Jurnal E-Bis (Ekonomi-Bisnis) Vol 5 No 2 (2021)
Publisher : Politeknik Dharma Patria Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v5i2.501

Abstract

Semakin menjamurnya bisnis kopi merupakan salah satu peluang untuk mendapatkan penghasilan, di lain sisi dengan menjamurnya bisnis kopi akan menimbulkan masalah lain yaitu penurunan pembelian yang diakibatkan karena terlalu banyaknya kedai kopi. Tujuan penelitian ini adalah untuk : 1) Mengetahui kualitas produk pada Kedai Kopi Belrum Ciamis. 2) Mengetahui keputusan pembelian pada Kedai Kopi Belrum Ciamis. 3) Mengetahui seberapa besar pengaruh kualitas produk terhadap keputusan pembelian pada Kedai Kopi Belrum Ciamis. Metode penelitian yang digunakan adalah metode deskriptif kuantitatif. Alat analisis yang digunakan adalah regresi sederhana. Hasil penelitian menunjukkan bahwa : 1) Kualitas produk Kedai Kopi Belrum Ciamis adalah sangat tinggi. 2) Keputusan pembelian pada Kedai Kopi Belrum Ciamis adalah sangat tinggi. 3) Pengaruh kualitas produk terhadap keputusan pembelian pada Kedai Kopi Belrum Ciamis adalah kuat dengan menghasilkan angka 0,783 dan koefisien penentunya sebesar 61,3% sedangkan sisanya 38,7% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.
Daya Beli Kaitannya dengan Keputusan Pembelian Smartphone Pada Agung Cellular Ciawi Di Masa Pandemi Covid-19 Hendi Sobari; Jajang Saeful Zaman; Wita Rahmatunnisa
JURNAL EKONOMI PERJUANGAN Vol. 4 No. 1 (2022): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v4i1.957

Abstract

During the pandemic, the need for smartphones increased due to the soaring demand for everything digital from business activities to learning activities, but on the other hand, smartphone sales declined due to this pandemic. Based on this, smartphone businesses must pay attention to the purchasing power of consumers. The purpose of this study was to determine the influence of purchasing power on smartphone purchasing decisions at Agung Cellular Ciawi during the Covid-19 pandemic. The method used in this research is descriptive quantitative. The results show that purchasing power has a significant effect on smartphone purchasing decisions at Agung Cellular Ciawi, which is 21%, and the remaining 79% is influenced by other variables apart from the purchasing power. Based on the results of the study, it is known that apart from indicators of income, price and taste, indicators of consumer optimism are found as a driving force for consumers to buy products. The conclusion from the research is that consumers decide to make a purchase by paying attention to indicators of income, price, taste and optimism. Keywords: Purchasing Power, Purchase Decision, Consumer
Penetapan Harga Kaitannya dengan Keputusan Pembelian pada Rumah Kopi Gayo Panjalu Ciamis Jajang Saeful Zaman; Hendi Sobari
Jurnal Multidisiplin Madani Vol. 2 No. 10 (2022): October 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v2i10.1432

Abstract

Gambaran Empiris tentang Penetapan Harga; Keputusan Pembelian; dan Pengaruh Harga pada Keputusan Pembelian di Rumah Kopi Gayo menjadi tujuan penelitian ini. Penelitian ini menggunakan metode deskriptif kuantitatif, responden penelitian sebanyak 30 orang dengan teknik sampling insidental yakni pengambilan sampel secara kebetulan. Data yang digunakan adalah primer dan sekunder. Alat analisis menggunakan regresi linier sederhana. Hasil penelitian menunjukan bahwa: Penetapan Harga dan Keputusan Pembelian di Rumah Kopi Gayo berada pada kriteria baik. Penetapan Harga di Rumah Kopi Gayo hubungannya sangat kuat yaitu sebesar  0,967 dan memiliki pengaruh sebesar 93,5%.
PELATIHAN PEMASARAN MELALUI DIGITAL MARKETING DI DESA MANGGUNGJAYA KECAMATAN RAJAPOLAH, KABUPATEN TASIKMALAYA, PROVINSI JAWA BARAT Adi Robith; Hendi Sobari; Wahdan Budi Setiawan
Jurnal Umum Pengabdian Masyarakat Vol 2 No 2 (2023): Jurnal Umum Pengabdian Masyarakat
Publisher : Yayasan Pendidikan Cahaya Budaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam era digital yang semakin berkembang, pemasaran melalui digital marketing telah menjadi suatu kebutuhan yang tidak dapat diabaikan oleh perusahaan-perusahaan. Digital marketing memberikan banyak keuntungan dan peluang baru bagi perusahaan untuk mempromosikan produk atau layanan mereka dengan cara yang efektif dan efisien. Pengabdian ini bertujuan untuk memberikan pelatihan kepada para UMKM dalam meningkatkan pemasaran dengan menggunakan digital marketing. Metode yang digunakan adalah pelatihan langsung dengan pendekatan praktikum. Para UMKM diberikan materi dan pelatihan teknik -teknik digital marketing. Pelatihan ini merupakan suatu inisiatif dalam rangka meningkatkan keterampilan pemasaran dengan menggunakan digital marketing di Desa Manggungjaya Kecamatan Rajapolah, Kabupaten Tasikmalaya, Provinsi Jawa Barat.
Bujukan Visualisasi Barang dan Harga pada Keputusan Pembelian di E-commerce Shopee Nurul Ahadiat; R. Hozin Abdul Fatah; Hendi Sobari
MBIA Vol 22 No 2 (2023): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v22i2.2379

Abstract

Many online customers cancel their product orders, which is undesirable for anyone as it reduces the number of purchases. Product visualisation and price are important factors for customers' purchasing decisions in e-commerce. These two factors attract consumers' attention, and they may cancel their purchases due to unattractive product displays and mismatched prices. This study seeks to reveal how much influence visualising goods and prices has on purchasing decisions. The number of research samples is 97 respondents. The research object is in Sukakerta Village. The quantitative descriptive method is used; the data comes from primary and secondary data with the help of computational software SPSS ver. 18. The research results show that product visualisation and price positively influence purchasing decisions on Shopee, with an F-value of 103.111 > F-table 3.92 with a significance level of 0.000 < 0.05. This result means that the visualisation of goods and prices together significantly influence purchasing decisions. Keywords: Product Visualisation, Price, Purchasing Decision Abstrak Tidak sedikit konsumen online yang membatalkan order produknya, dan tentu saja hal tersebut tidak diinginkan oleh siapapun dikarenakan pasti mengurangi jumlah pembelian. Visualisasi produk dan harga menjadi poin penting bagi konsumen dalam keputusan pembelian di e-commerce, 2 faktor tersebut menjadi sorotan konsumen karena memiliki daya tarik tersendiri, tidak sedikit dari mereka membatalkan pembelian karena tampilan barang yang dianggap kurang menarik serta harga yang dirasa tidak sesuai. Penelitian ini berupaya mengungkap berapa besar pengaruh visualisasi barang dan harga pada keputusan pembelian. Jumlah sampel penelitian sebanyak 97 responden. Objek penelitian di Desa Sukakerta. Metoda yang digunakan yaitu metode deskriptif kuantitatif, data berasal dari data primer dan data sekunder dengan komputasi bantuan software SPSS ver. 18. Hasil penelitian memperlihatkan bahwa visualisasi barang dan harga berpengaruh positif kepada keputusan pembelian di Shopee, dengan nilai Fhitung 103.111 > Ftabel 3,92 dengan taraf signifikansi 0,000 < 0,05. Ini berarti bahwa visualisasi barang dan harga secara bersama-sama dan signifikan mempengaruhi keputusan pembelian. Kata kunci: Visualisasi Produk, Harga, Keputusan Pembelian
Energizing Organizational Learning Process: Role Model for Increasing MSME Performance in Indonesia Asep Saeful Falah; Aneu Yulianeu; Hendi Sobari
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 01 (2023): Nusantara Journal Of Management Business
Publisher : LKP DCI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Paper This aim For test Energizing organizational Learning process effect on improvement the performance of embroidery MSMEs in Indonesia in dynamic environment . _ Survey quantitative carried out in the MSME Embroidery sector Tasikmalaya . For reach objective study empirical this , analyzed of 280 samples . Studies This offers a conceptual model for energizing organizational learning process on the increase the performance of embroidery MSMEs in Indonesia in dynamic environment . _ Findings showing that the energizing organizational learning process has effect positive on performance organizations in the embroidery MSME industry . Writer argue that energizing organizational learning process moderates leadership transformational and performance organization . one of the research suggestions more carry on is implementing energizing organizational learning with style leadership besides transformational eladership and implemented in umkm who don't use technology in help work his . studies This discuss gap in literature and practice leadership transformational , check interaction between energizing organizational learning processes and efficacy Work MSME team .
PURCHASE DECISION: PRODUCT STRATEGY, PRICE, PROMOTION AND DISTRIBUTION Hendi Sobari; Samsudin
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 01 (2023): Nusantara Journal Of Management Business
Publisher : LKP DCI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of product strategy, price, promotion and distribution on customer purchasing decisions for beverage products, Hydro Coco both partially and simultaneously in the city of Tasikmalaya. The object of research is the customer of Hydro Coco beverage products in the city of Tasikmalaya . The research method uses path analysis. Data collection was obtained through observation, questionnaires, and a literature study. Sampling using the Proportionate Stratified Random Sampling technique, the questionnaires distributed were 182 (one hundred and eighty-two) distributed in 7 (seven) Sports Gymnasiums in the city of Tasikmalaya. Based on the results of this study, it can be concluded that partially product strategy has no effect on purchasing decisions, prices, promotions, and distributions affect purchasing decisions, jointly product, price, promotion, and distribution have a significant effect on purchasing decisions.
The CONSUMER SATISFACTION STUDY AT ALFAMART CIAWI: THE SIGNIFICANT ROLE OF RESPONSIVENESS AND LOCATION IN CONSUMER SATISFACTION Hendi Sobari
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 2 (2024): Management Business
Publisher : LKP DCI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the level of consumer satisfaction at Alfamart Ciawi and evaluate the significant role of two main factors, namely responsiveness and store location in determining consumer satisfaction. This research uses a survey method with a questionnaire distributed to a sample of consumers who shop at Alfamart Ciawi. Data collection was carried out by analyzing consumer perceptions of the responsiveness of services provided by Alfamart employees and store locations. The collected data is analyzed using statistical techniques such as regression to determine the relationship between the independent variables (responsiveness and location) and the dependent variable (consumer satisfaction). The research results show that responsiveness and store location have a significant influence on consumer satisfaction at Alfamart Ciawi. These findings provide valuable insight for Alfamart Ciawi management to improve service quality and pay attention to location factors to strengthen customer attraction.
Co-Authors Adi Robith Setiana Aneu Yulianeu Asep Saeful Falah, Asep Gungun Gunawan Jajang Saeful Zaman Nurul Ahadiat R. Hozin Abdul Fatah Samsudin Wahdan Budi Setiawan Wita Rahmatunnisa