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All Journal Jurnal Administrasi Bisnis FISIPOL UNMUL BISMA (Bisnis dan Manajemen)
Naning Kristyana
Universitas Muhammadiyah Ponorogo
Economics, Econometrics & Finance Social Sciences

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Pengaruh Viral Marketing, Brand Experience, dan Brand Image terhadap Niat Pembelian Ulang (Survei Pada Konsumen Skincare Scarlett Whitening Mahasiswa Universitas Muhammadiyah Ponorogo) Okta Viana Kristyani; Naning Kristyana
Jurnal Administrasi Bisnis FISIPOL UNMUL Vol 10, No 2 (2022): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v10i2.8166

Abstract

Penelitian ini dilakukan untuk mengetahui apa pengaruh Viral Marketing, Brand Experience, dan Brand Image secara parsial dan simultan terhadap Niat Beli Ulang konsumen Scarlett Whitening Skincare di Universitas Muhammadiyah Ponorogo. Jenis penelitian ini adalah kuantitatif dengan teknik pengambilan sampel yaitu snowball sampling, 96 sampel, sumber data diperoleh dengan menyebarkan kuesioner secara online. Analisis data yang digunakan adalah regresi linier berganda. Dari kuesioner yang disebarkan diperoleh hasil determinasi sebesar 49,8%, sehingga niat beli ulang dipengaruhi oleh ketiga variabel tersebut sebesar 49,8%. Hasil penelitian menunjukkan viral marketing (X1) tidak berpengaruh signifikan terhadap niat beli ulang (Y), tetapi brand experince (X2) berpengaruh positif dan signifikan terhadap niat beli ulang, dan brand image (X3) tidak berpengaruh signifikan terhadap niat pembelian ulang. Terdapat pengaruh positif dan signifikan secara simultan viral marketing (X1), brand exprinece (X2), dan brand image terhadap niat pembelian ulang (Y).
Can leaders, teamwork, and technological capability boost Indonesian bankers' performance? Reny Kusumaningrum; Adi Santoso; Naning Kristyana
BISMA (Bisnis dan Manajemen) Vol. 15 No. 2 (2023)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v15n2.p210-228

Abstract

This research aims to find out the effect of technology capability, leadership support, and teamwork support on employee performance in Indonesian banking sector. The number of samples in this study was 300 bank employees. Data collection uses a questionnaire that is distributed online using Google Forms. Data measurement uses a five-point Likert scale and data processing uses Structural Equation Modelling (SEM). This study found that leadership support has no significant effect on employee performance, while technology capability and teamwork support significantly affect employee performance. Based on the research results, banking companies must focus on improving employee performance, such as increasing employee capabilities and creating a healthy environment for employees to improve and be comparable to increasing company performance in achieving goals. The managerial implication of this study suggests team leaders improve performance by empowering employees, communicating a vision that motivates employees to work harder, and clarifying goals, roles, and rewards. At the supervisory level, a team leader may boost team performance by understanding employee needs, providing support, and building confidence.
Co-Authors Okta Viana Kristyani Reny Kusumaningrum Santoso, Adi