Article Per Year (5 Year)
p-Index From 2019 - 2024
0.659
P-Index
This Author published in this journals
All Journal Jurnal Biologi dan Pembelajarannya (JBP) Paulus Journal of Accounting (PJA) JIM-FH UNIMAL
Reza Amalia
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Paulus Journal of Accounting (PJA)

 1 
MSME Competitive Strategy After Covid-19 in Pekalongan City (Case Study of Agifa Batik) Reza Amalia; Ria Mardiana; Andi Reni
Paulus Journal of Accounting (PJA) Vol. 4 No. 2 (2023): Paulus Journal of Accounting (PJA)
Publisher : Program Studi Akuntansi Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34207/

Abstract

Batik is a characteristic of Indonesian culture that has great economic potential for Indonesia. However, the large number of Batik business actors in Pekalongan City shows competition. To be able to survive and thrive, proper analysis is needed to find out the right strategy to face competitors. The determination of the strategy of Agifa Batik MSMEs using SWOT Analysis which is classified with IFE and EFE matrices to find out the internal factor score is 2.7 and the external factor is 2.4 which means that the position of Agifa Batik MSMEs is in a developing position. From the SWOT analysis, Agifa Batik MSMEs can take advantage of their strengths and opportunities into a stronger strategy and existing weaknesses and threats can be overcome by looking at the opportunities they have.
Co-Authors Andi Reni Eliyana, Siti Eny Dameria, S.H., M.Hum Indria Wahyuni, Indria Meliyana Meliyana, Meliyana Nuribadah Nuribadah Octovian, Riesta Ranisah, Ranisah RIA MARDIANA