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All Journal Managament Insight: Jurnal Ilmiah Manajemen Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Abdi Masyarakat (JAM) Reswara: Jurnal Pengabdian Kepada Masyarakat
Febzi Fiona
Universitas Bengkulu
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat

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Strategy Implementation and Media Promotion Training for the Mangrove Tourism Park in Jenggalu Kito Village, Bengkulu City Febzi Fiona; Praningrum Praningrum; Fachrudin JS Pareke; Nasution Nasution; Effed Darta Hadi
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3220

Abstract

Bengkulu City iscoastal areas that have a lot of tourism potential, one of which is Kampung Jenggalu Kito. This tourist area has not been promoted optimally, this can be seennot maximal efforts to develop mangrove tourism inJenggalu Kito Village, becauseThere is no effective promotional media. This causes the development of tourist areas has not been carried out optimally. Based on these conditions, it is necessary to provide training on the implementation of tourism promotion strategies and media for the community and related officials as executors.The purpose of this activity isprovide an understanding to the public of the importance of strategy and promotional media as a means to increase tourism potential, and introduce various promotional strategies and promotional media both print and electronic for the development of mangrove tourism inJenggalu Kito village, Bengkulu city. From the results of this dedication, several strategies were found that could be carried out for the promotion of mangrove tourism in Jenggalu Kito Village, namely by: identifying tourism products, formulating the advantages of tourism products, setting market targets, setting visit prices
Marketing Innovation Development for the Padang Serai Bengkulu Village Community in the use of E-Commerce to Market Agricultural Products as an effort Fulfill Community Needs During the Covid-19 Pandemic Febzi Fiona; Willy Abdillah; Sri Adji Prabawa; Effed Darta Hadi
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3221

Abstract

The lack of efficiency and effectiveness of farmers in producing and selling agricultural products due to the impact of Covid-19, by using information technology these problems can be reduced. One product of the rapid development of information technology is E-commerce. In this modern world, e-commerce (Electronic Commerce) has had a major influence on the growth of the social and economic order of society. The aim of this program is that the people of Kampung Padang Serai Bengkulu can find what they need and need in managing their agricultural land by using information and communication technology that they understand from program socialization.
Co-Authors Dewi Rahmayanti Effed Darta Hadi Effed Darta Hadi Fachrudin JS Pareke Nasution . Nasution Nasution Praningrum Praningrum Sri Adji Prabawa Sugeng Susetyo Wijayanti, Indah Oktari Willy Abdillah