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All Journal DEVOSI Al-ihsan : Journal of Community Development in Islamic Studies
Mas Deden Tirtajaya
Universitas Islam 45
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Journal : DEVOSI

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PERAN GENERASI Z DALAM PENGUATAN EKONOMI KREATIF Ummi Khoiriyah; Isfandayani Isfandayani; Mas Deden Tirtajaya
DEVOSI Vol 3 No 2 (2022): Devosi Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/devosi.v3i2.4580

Abstract

Creative economy is a catch in thinking to get things that are economical. However, the contribution of Generation Z to the creative economy is still small, one of which is Generation Z in Sukarukun Village. This study aims to build the role of Generation Z in strengthening the creative economy. The implementation method in this activity uses the community education method by providing socialization, training and assistance to children and adolescents related to the creative economy which aims to increase public understanding and increase awareness of the importance of Generation Z's role in strengthening the creative economy. The results of this activity show that increasing insight related to the creative economy, Generation Z can make products about the creative economy by making handicrafts in the form of pencil cases that can be of economic value, designing product photos so that they are more attractive using photoroom applications, do product packaging and marketing on social media in the form of whatsapp business, instagram and tiktok.
Co-Authors Arief Widyananto Isfandayani Isfandayani Mumpuni Hayati Nuragustin Nur Jannah Purnama Putra, Purnama Rafika Rahmawati Siti Fatimah Rofi Siti Mardiah Ummi Khoiriyah