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All Journal Jurnal Manajemen dan Agribisnis
Rita Nurmalina
Departement of Agribusiness, Faculty of Economics and Management, IPB University
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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The Analysis of Competition for Indonesian Palm Oil Derivative Products in The Italian Market Lito Ximenes; Rita Nurmalina; Amzul Rifin
Jurnal Manajemen & Agribisnis Vol. 19 No. 3 (2022): JMA Vol. 19 No. 3, November 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.19.3.437

Abstract

Indonesia is the world's largest producer and exporter of palm oil that has been recognized by foreign countries. Italy is the largest importer of Solid Palm Oil Fraction (SPOF) in the European Union. This article examines the analysis of SPOF Indonesia's competition in the Italian market. The method used is AIDS with a SUR approach that iterates through the application of STATA. The secondary data used is a time series on import value and quantities from 2004 to 2021 by Italy. The results showed that the price elasticity and expenditure of Indonesian SPOF imports were more elastic than Malaysia and the Netherlands. SPOF Indonesia is a luxury good but the price is lower. The elasticity of own price (Hicksian), the Netherlands is more elastic, while Indonesia is Marshallian. Cross price elasticity (Hicksian and Marshallian), the relationship between Indonesia-Malaysia compete by means of substitution. Meanwhile, the Netherlands-Indonesia and the Netherlands-Malaysia complement each other. Therefore, the Indonesian must add quality classes and added value to SPOF products in accordance with the quality of Malaysian and Netherlands products to increase consumer attractiveness. As a result, there will be bilateral cooperation between the two main producing countries of the SPOF in the Italian market to prevent a trade war. Keywords: AIDS, competition, elasticity demand, solid palm oil fraction
Consumer Preference and Willingness To Pay For Local Orange of Rimau Gerga Lebong Rani Revina Putri; Rita Nurmalina; Suprehatin
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.226

Abstract

The increasing demand and consumption of oranges have led many local governments to participate in developing superior local orange varieties that are acceptable to consumers, such as the local orange variety called "rimau gerga lebong" from Bengkulu Province. This study aims to analyze consumers' preferences and willingness to pay for rimau gerga lebong oranges. Primary data for the study were collected through an online survey of 200 respondents who have purchased and consumed oranges in Bengkulu, Sumatera Selatan, and Jambi regions. The survey was conducted from April to May 2022. The data were analyzed using a discrete choice experiment (DCE) and willingness to pay (WTP) analysis. Four attributes were considered in the DCE and WTP analyses: taste, water content, freshness, and price. The results indicate that consumers prefer gerga oranges due to their fresh, high water content, and sweet taste attributes. Furthermore, consumers are willing to pay a higher price, with a maximum additional price of Rp. 936.08/kg for fresh oranges, Rp. 497.59/kg for juicy oranges, and Rp. 307.89/kg for sweet oranges. Improving the quality of orange attributes according to consumer needs can lead to increased profits. The findings of this study provide valuable insights for breeders and marketers to ensure that orange quality aligns with the needs and desires of consumers. Based on these findings, several managerial implications can be formulated to enhance and maintain orange attributes. Keywords: discrete choice experiment, orange attributes, preference, utilty product, willingness to pay
Co-Authors Amzul Rifin Lito Ximenes Rani Revina Putri Suprehatin