Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Dinamika Ekonomi dan Bisnis Perwira Journal of Community Development (PJCD)
Maman Sulaeman
Institut Teknologi Dan Bisnis Muhammadiyah Purbalingga
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Widya Cipta : Jurnal Sekretari dan Manajemen

 1 
Enhancing the Performance and Competitiveness of Women in MSMES Through Marketing, Capital, and Digital Literacy Aji Priambodo; Maman Sulaeman; Indra Permana; Irwan Sugiarto
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): Maret 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i1.16298

Abstract

The main objective of this study is to investigate the factors that influence the performance and competitiveness of women entrepreneurs in the Tuka Tuku Purbalingga programme. Tuka-Tuku in Purbalingga serves as support for the development of start-ups in the field of local culinary specialties or other local products. Tuka-Tuku facilitates the expansion of local start-ups, preserves the authenticity of regional products, and promotes the cultural heritage of diverse culinary traditions. The current study employed a quantitative research design utilizing a survey method to gather data. The survey instrument comprised a 5-point Likert scale and was administered to female entrepreneurs participating in the program. To test ten research hypotheses pertaining to the relationships between marketing, capital, digital literacy, performance, and competitiveness, Structural Equation Modeling was applied. The findings of this research have revealed that marketing, financing, and digital literacy play a significant and positive role in enhancing the performance and competitiveness of women entrepreneurs participating in the Tuka Tuku Purbalingga program. Additionally, this study confirms that performance is a crucial determinant of female entrepreneurs' competitiveness in the program. These findings suggest that women entrepreneurs with strong marketing, financing, and digital literacy skills are more likely to achieve better performance and be more competitive in the market. Given these results, it is recommended that policymakers and stakeholders direct their efforts towards enhancing the marketing, capital, and digital literacy skills of female entrepreneurs in the Tuka Tuku Purbalingga program to improve their overall performance and competitiveness.
Co-Authors Aji Priambodo Ari Budi Riyanto Bayu Mahendra Diksi Metris Indra Permana Irwan Sugiarto Lingga Arti Saputra, Lingga Arti Nur Mustadjabah Suwali