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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Regina Trifena Saerang
SAM RATULANGI UNIVERSITY
Economics, Econometrics & Finance

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THE EFFECT OF TRANSFORMATIONAL LEADERSHIP AND TRANSACTIONAL LEADERSHIP TOWARD EMPLOYEE CREATIVITY ON SMALL-MEDIUM ENTREPRISES IN MANADO Lintang Winastiani Mangku Dipuro; Joy Elly Tulung; Regina Trifena Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.531 KB) | DOI: 10.35794/emba.v10i3.42712

Abstract

In developed countries, concern on SMEs is very high. This is due to the fact that SMEs has been considered as the backbone of the economy. However, SMEs are vulnerable to a variety of internal as well as external barriers. As a consequence, governments’ attention to SMEs is mostly in the form of creating conducive environment, entrepreneurship development, access improvement to both domestics and international markets, providing financial facilities, the competitiveness improvement and providing information and supporting network.. The creativity may depend on the employee or situation; an employee may want to be in contact at highest or lowest level although he or she has great potential. The purpose  of this study are Transformational Leadership and Transactional Leadership have a simultaneous effect on Employee Creativity at Restaurant-based Small-Medium Entreprises in Manado. The Result shows that the independent variable which are Transformational Leadership and Transactional Leadership simultaneously affect Employee Creativity as the dependent variable.
Analyzing Customer Loyalty of ShopeePay in Restaurant Industry at Manado Brigitta Febiola Saniska Magdalena Atotoy; Paulus Kindangen; Regina Trifena Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.499 KB) | DOI: 10.35794/emba.v10i4.43906

Abstract

The purpose of this research is to analyzing customer loyalty of shopeepay in restaurant industry at manado,. 100 samples were collected with questionnaire distributed to the respondent who have experience using digital payment platform especially shopeepay. this research used quantitative method Data analysis used Multiple Linear Regression analysis method conducted by using SPSS 25 version software. The result of this research shows that performance expectation, effort expectation, social influence, facilitating condition, hedonic motivation, price value, and habit have a positive and significant influence to customer loyalty of shopeepay in restaurant industry at Manado and 6 points likert scale was used to help the data analysis in this research for analyzing customer loyalty.
The Impact of Customer Experience and Customer Delight on Customer Loyalty of Tokopedia Platform at IBA Student Joshua Samuel Wangania; S.L.H.V. Joyce Lapian; Regina Trifena Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.062 KB) | DOI: 10.35794/emba.v10i4.43908

Abstract

This research has purpose to analyze the impact of customer experience and customer delight on customer loyalty of tokopedia platform. The sample of this research is 112 respondents were collected with questionnaire distributed via social medias from IBA students batch 2018-2020 faculty of economics & business in University of Sam Ratulangi. This research used quantitative method. Data analysis used Multiple Linear Regression analysis method conducted by using SPSS 25 version software. The results of this research show that customer experience and customer delight on customer loyalty. Customer experience has a positive relationship and has a significant impact on customer loyalty. While customer delight has a negative relationship and significant impact on customer loyalty of tokopedia platform on IBA students batch 2018-2020.
Co-Authors Brigitta Febiola Saniska Magdalena Atotoy Joshua Samuel Wangania Joy Elly Tulung Lintang Winastiani Mangku Dipuro Paulus Kindangen S.L.H.V. Joyce Lapian