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PELATIHAN VISUAL BRANDING DAN COREL DRAW BAGI PELAKU UMKM DI KECAMATAN GEDONG TATAAN. Ade Moussadecq; Abdi Darmawan; Muhammad Redintan Justin; Rohiman Rohiman; Desiana Muryasari
Jurnal Publika Pengabdian Masyarakat Vol 4, No 02 (2022): Jurnal Publika Pengabdian Masyarakat
Publisher : Institut Informatika dan Bisnis Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jppm.v4i02.3321

Abstract

This visual branding training for UMKM prioritizes the crucial role of logos as the main component of visual branding for product marketing activities for benefits and how to design a logo that is easy to remember in accordance with logo principles so that the logo can give a memorable impression to potential consumers. The achievement of this activity is how the future training participants will know and be able to produce logo designs that represent the image of their business. Presentation of visual branding materials using presentation, discussion and practice methods. Presentations are used when the service team explains the function of visual branding and its components such as logos, taglines and promotional strategies. In the stage of introducing the graphics application, the service team gave the Corel Draw module to the trainees. The first day of the training, after the presentation of the material, the service team immediately installed the application on the trainees who brought laptops. The service team asked participants to understand and study the tools in Corel Draw in accordance with the content of the modules that have been given. Keywords— Trainning, Visual Branding, Gedong Tataan.
P Pelatihan Desain Grafis Bagi Siswa-Siswi SMA negeri 5 Bandar Lampung ade Moussadecq; Desiana Muryasari; Abdi Darmawan; Iki Nursyanto; Ketut Artaye; Helen Larissa
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 1 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Sistem Informasi dan Teknologi (Sisfokomtek)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (954.887 KB)

Abstract

Improving graphic design skills for high school students can be organized by the school through extra-curricular activities or external activities between the school and other parties (Sitompul et al., 2022). SMA Negeri 5 Bandar Lampung is one of the state high schools located on Jl. Soekarno-Hatta (By Pass), New Waydadi, Sukarame, Bandar Lampung City. Graphic design training for SMA Negeri 5 Bandar Lampung students aims to provide knowledge and skills in the field of graphic design so that these students can use their abilities to help design flyers, information media, and posters for school activities or even to prepare them to enter the industrial world. after graduating from school. This community service activity is carried out using presentation, discussion, and practicum methods. After the presentation of the introductory material at the beginning of the session by the presenter, the students immediately practiced on their respective computers according to the directions or modules are given by the presenter. The initial stages of design are making pattern sketches, preparing layouts, and choosing colors that match the visual form of the designed graphic design work.
PELATIHAN PERANCANGAN DESAIN PACKAGING SISWA SMKN 1 DENTE TELADAS Rohiman Rohiman; Desiana Muryasari; Rika Febri Sasmita; Rahmattulloh Ramadhoni
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.835

Abstract

Packaging design is a form of visual communication that uses images to convey information or messages as effectively as possible. The provision of graphic design training to students at SMK Negeri 1 Dente Teladas aims to provide students with graphic design knowledge and skills so that students can use these skills in designing posters and brochures. This service is carried out in 2 stages, the first stage is identification and data collection and in stage 2 the evaluation the output achieved in this activity is the product packaging design produced by students. The analysis of the work produced received the response from the service partners, which was very useful and able to increase students' knowledge of SMKN 1 Dente Teladas about the importance of packaging for marketing a product and learn the importance of the creative process in a design process. Students should continue to learn on an ongoing basis to understand the technicalities in designing visual communication design products which will be very useful for them when they enter the industrial world