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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Optimal: Jurnal Ekonomi dan Manajemen Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Kewirausahaan dan Manajemen Bisnis: Cuan Jurnal Riset Manajemen dan Ekonomi Triwikrama: Jurnal Ilmu Sosial Akuntansi: Jurnal Riset Ilmu Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi
Edy Suwasono
Universitas Islam Kadiri
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Kewirausahaan dan Manajemen Bisnis: Cuan

 1 
Pengaruh Cita Rasa Dan Variasi Produk Terhadap Kepuasan Konsumen Studi Kasus Pada Cafe Kana Eatery Kediri Ririen Novita Sari; Edy Suwasono; Rike Kusuma Wardhani
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 3 (2023): September : Jurnal Kewirausahaan dan Manajemen Bisnis
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v1i3.45

Abstract

This research discusses the influence of taste and product variety on case study consumer satisfaction at Café Kana Eatery Kediri. This research aims to find out and explain the results of the influence of taste and product variety on case study consumer satisfaction at Café Kana Eatery Kediri. The method used in this research is quantitative descriptive. The population used in this research is Café Kana Eatery Kediri consumers from May to June 2023, totaling 75 people. The sample used in this research was 63 consumers of Café Kana Eatery Kediri who visited from 1 May to 30 June 2023. The sampling method used in this research used purposive sampling. Data processing in this research uses Validity Test, Reliability Test, Classic Assumption Test, Multiple Linear Regression, Determination Coefficient (R2), T Test and F Test. The results of this research are that Taste has a partial effect on Consumer Satisfaction with a significant value of 0.002 < 0.05. Product Variation has a partial effect on Consumer Satisfaction with a significant value of 0.000 < 0.05. Taste and Product Variety simultaneously influence Consumer Satisfaction with a significant value of 0.000 < 0.05.
Co-Authors Allail Niken Suciani Allail Niken Suciani Arisyahidin Arisyahidin Edy Suwasono Heru Sutapa Nindi Trias Anggita Putri Nova Puspitaningrum Ratmawati Ratmawati Reny Eka Anggraheni Rera Putri Rhizenda Ririen Novita Sari Safa Sonya Merizka Shamad Hasanul Azmi Sindy Fatika Sari Syindi Elva Silvina Wardhani, Rike Kusuma Zaenul Muttaqien