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Journal : Informatika

Strategi Komunikasi Global Dalam Praktik Pemasaran Global Jubaidah, Siti; Pasaribu, Yogi Oriena; Nurleli, Nurleli; Suhairi, Suhairi
Jurnal Informatika Vol 12, No 1 (2024): INFORMATIKA
Publisher : Fakultas Sains & Teknologi, Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/informatika.v11i1.5398

Abstract

This research is based on the desire to analyze the role of global communication strategies in current global marketing practices where competition is high. The analytical tool is a qualitative method used by the author, namely to fill in the data or information collected with the final result in the form of writing. This method is used to describe and explain management strategies for dealing with waqf problems through collecting information and studying documents, such as e-books, journal articles and papers. The ideas that will be put forward highlight: first, the concept of global marketing communications; second, variables that influence global communication; third, global marketing communications strategy; fourth, the benefits of global marketing communications. The research results concluded that the marketing activities implemented were based on a planned strategy design based on the results of an analysis of the competitive conditions of a product's industry at various levels of the product life cycle, which needed to be communicated between the company and the target market. In this activity, global marketing communication is very important, because through appropriate marketing communication in accordance with culture, life style, buying habits, consumer consumption patterns, communication media, target consumers.
Peran Strategi Kepemimpinan Dalam Upaya Meningkatkatkan Kualitas Kinerja Pegawai Pada Instansi Balai Penjaminan Mutu Pendidikan (BPMP) Sumatera Utara Jubaidah, Siti; Rahmani, Nur Ahmadi Bi
Jurnal Informatika Vol 11, No 3 (2023): INFORMATIKA
Publisher : Fakultas Sains & Teknologi, Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/informatika.v11i3.5014

Abstract

Leadership is important in order to solve problems and provide morale to employees who work. Based on the problems that have been presented above, it is clear that the Office of the North Sumatra Education Quality Assessment Center has not met the right governance. Problems like this should be immediately addressed and maximized to be better in the future so that it can be in accordance with the expected performance results as they should. If this is overcome, it certainly creates a comfortable and conducive atmosphere so that employees can perform their job responsibilities properly and optimally. In the implementation of the work required attitude discipline time, can receive suggestions, respect colleagues, be polite and more diligent to mengetahuin new things. Knowledge and information during this field work practice hopefully can help me as a provision after graduation and plunge in the world of work. This section contains conclusions which are a summary of the results of performance analysis in the previous section.