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All Journal Jurnal Ekonomi JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen JURNAL ILMIAH KOHESI Jurnal Cafetaria Bulletin of Computer Science Research Journal of Trends Economics and Accounting Research Manajemen : Jurnal Ekonomi Jurnal Ilman: Jurnal Ilmu Manajemen Journal of Accounting and Finance Management (JAFM)
Lusiah Lusiah
Unversitas IBBI Medan
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Journal : Jurnal Manajemen

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The Analysis of Determinants Affecting Consumers’ Decision to Choose Starbucks Lusiah Lusiah
Jurnal Manajemen Vol. 23 No. 3 (2019): October 2019
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v23i3.571

Abstract

The purpose of this study is to determine the factors that influence the decision to choose Starbucks. The population in this study amounted to 395 respondents. The data analysis technique in this study is multiple linear regression analysis, t-test, F-test, and coefficient of determination. Variables that influence the decision to choose Starbucks are cultural, social, personal and psychological. The result of the partial test and simultaneously stated that the cultural variables, social variables, personal variables, and psychological variables influence the decision to choose Starbucks.
Co-Authors Adhitya Akbar Anitha P. Tinambunan Boy Fadly Boy Fadly Djatmiko Novianto Errie Margery Esli Silalahi Fajrillah, Fajrillah Jaman Amadi Jaman Amadi Lenny Menara Sari Saragih Lili Suryati Miska Irani Tarigan Nadia Mahdaly Puput Ulina Hutasoit Ripka Seriidahnaita Ginting SARTIKA . Selly Evianta