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All Journal Edukasia: Jurnal Pendidikan dan Pembelajaran Jurnal Bisnis Kompetitif
Syahrial Syahrial
Universitas Sumatera Barat
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH CITRA MEREK DAN PERSEPSI KUALITAS TERHADAP KEPUTUSAN PEMBELIAN GO-FOOD Syahrial Syahrial
Jurnal Ekonomi Bisnis Kompetif Vol 1 No 2 (2022)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.744 KB) | DOI: 10.35446/bisniskompetif.v1i2.1119

Abstract

Penelitian ini dilakukan untuk mengetahui bagaimana pengaruh (1) citra merek terhadap keputusan pembelian, (2) persepsi kualitas terhadap keputusan pembelian, (3) citra merek dan persepsi kualitas terhadap keputusan pembelian. Teknik analisis data menggunakan uji validitas, uji reliabilitas, statistik deskriptif , uji asumsi klasik, uji regresi linear, uji koefisien determinasi (R2), dan uji hipotesis (F, t). Pengolahan data dilakukan menggunakan program Komputer SPPS 16 for window. Berdasarkan hasil pengolahan data menunjukkan bahwa secara simultan citra merek dan persepsi kualitas berpengaruh signifikan terhadap keputusan pembelian nilai F hitung sebesar 33,968 dengan tingkat signifikan sebesar 0,000. Secara parsial citra merek berpengaruh signifikan terhadap keputusan pembelian dengan nilai t hitung sebesar 2,609 dan nilai signifikan sebesar 0,011. Secara parsial persepsi kualitas berpengaruh signifikan terhadap keputusan pembelian dengan t hitung sebesar 5,158 dan nilai signifikan sebesar 0,000. Uji koefisien determinasi (R2) sebesar 0,426 hal ini berarti 42,6% artinya kontribusi semua variabel citra merek dan persepsi kualitas berpengaruh terhadap keputusan pembelian sebesar 42,6% dan 57,4% dipengaruhi oleh faktor-faktor lain yang tidak dibahas dalam penelitian ini.
Peningkatan Aktivitas Belajar IPA Siswa Kelas VII 2 SMP Negeri 2 Batang Anai dengan Menerapkan Strategi Pembelajaran Aktif Tipe GQGA Syahrial Syahrial; Lefita Lefita; Nelfi Erlinda
EDUKASIA: Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 1 (2023): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : Ma'arif NU Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is background by the low of student activity in learning IPA for VII.2 class student of SMPN 2 Batang Anai. The causes are the teacher still lack of using interesting learning strategies. The lack of student desire to repeat the lesson has been given at the school, so it is difficult to understand by the student. Consequently the result of student learning is low. One of the way in improving the student active learning is to implement active learning strategies through the type of Giving Question and Getting Answer (GQGA). The purpose of this research is to improve the student activity in learning IPA for VII.2 class students of SMPN 2 Batang Anai through the type of GQGA.The kind of the research is action class research. The subject of this research is VII.2 class students of SMPN 2 Batang Anai who registered in period of 2015/2016. The instrument of this research was observation sheet in each meeting into two cyclus for student activity learning data, and result of final test in each final cyclus for result student learning data. Data analysis is like quantity analysis by using observation sheet, consist of positive and negative activities indicator student as long as learning in the class. Based on the data analysis is gotten the improve of student activities learning in positive indicator from 68% to cyclus 1 become 90% to cyclus 2. It influence to improve the student test achievement in percent in each final cyclus from 59% to cyclus 1 become 100% to cyclus 2. It can concluded there is improvement of the student activity in learning IPA for VII.2 class student of SMPN 2 Batang Anai through strategy active learning by the type of GQGA.
Co-Authors Lefita Lefita Nelfi Erlinda