Article Per Year (5 Year)
p-Index From 2019 - 2024
1.512
P-Index
This Author published in this journals
All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Community Development Journal: Jurnal Pengabdian Masyarakat JSITP JAMU : Jurnal Abdi Masyarakat UMUS Prosiding Seminar Nasional Manajemen dan Ekonomi Kanigara
Sarah Dien Hawa
Universitas Peradaban
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Prosiding Seminar Nasional Manajemen dan Ekonomi

 1 
Pengaruh Penetration Pricing Dan Peningkatan Motivasi Konsumen Terhadap Keputusan Pembelian Mi Konyol Bumiayu Sarah Dien Hawa; Mia Anjani
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 1 (2023): Juni: Prosiding Seminar Nasional Manajemen dan Ekonomi,
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i1.124

Abstract

MSMEs have contributed 60.34% of Indonesia's gross domestic product (GDP). This number is spread throughout Indonesia. MSMEs have a very important role in the economic sector in Indonesia. Bumiayu's konyol noodle SMEs in the last 1 year decreases their sales because of Indonesia's economic situation which has not fully recovered after the co-19 disaster. The demand for konyol noodles has decreased in the last year due to rising prices of raw materials and supporting materials and also because of increasing fuel prices. This study analyzes the effect of penetration pricing and consumer motivation on purchasing decisions for Bumiayu’s konyol noodle. A sample are 97 respondents who have used MSME products at least twice, was tested using a questionnaire and analyzed through multiple linear regression. The result is that penetration pricing and consumer motivation have a positive effect on purchasing decisions for Bumiayu silly noodle products. The implications of the results of this study are as a basis for determining strategies that can increase sales and profits of mi konyol Bumiayu.
Co-Authors Achmad Syauqi Ahmad Syauqi Anisatun Nur Solikhati Cintya Azmi Devia Febriyanti Dian Fibrianto Didi Yogi Prawiro Dwi Hesty Kristyaningrum Eri Rahmawati Farah Alifia Saputri Gagas Rizal Pribadi Gilang Utomo Haydar Za'im Akbar Ibnu Reza Anugrah Mahardika Cipta Raharja Metiya Fatikhatur Rizqiyah Mia Anjani Ramadhan Wulan Yuniaris Rizki Noor Prasetyono Rolisnawati Rolisnawati Sandi Amaleo Septiana Novi Rahayu Sugeng Rianto winarto winarto