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All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Community Development Journal: Jurnal Pengabdian Masyarakat JSITP JAMU : Jurnal Abdi Masyarakat UMUS Prosiding Seminar Nasional Manajemen dan Ekonomi Kanigara
Sarah Dien Hawa
Universitas Peradaban
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Journal : Kanigara

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PELATIHAN DAN PENERAPAN DIGITAL MARKETING DAN LABELING PADA MITRA “BAKSO KERING FROZEN IBU IPAH” DI DESA DUKUHTURI Sarah Dien Hawa; Cintya Azmi; Eri Rahmawati; Ramadhan Wulan Yuniaris
Kanigara Vol 3 No 2 (2023): Kanigara
Publisher : Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/kanigara.v3i2.7689

Abstract

The focus of this service aims to increase sales of dried frozen meatballs which are located in the village of Dukuhturi rt01 RW 01 kec.bumiayu, kab. brebes. This service is carried out by accompanying and training a group of frozen dry meatball entrepreneurs in terms of brand management (labelling), use of digital marketing, and use of E-commers to increase business group sales during the Covid 19 pandemic. The service team provides training with material presented : 1). training inmaking marketing plans 2). training in good HR management so that motivation for performance increases 3) training and assistance in digital marketing and the use of social media and E-commerce 4) training and assistance in social media 5) training in Brand management (Labeling) so that the duplication of the brand or labeling by other parties to make it easier for consumers to recognize the product
PELATIHAN PEMASARAN ONLINE PADA USAHA SANGKAR BURUNG ‘BERKAH SANGKAR' Ibnu Reza Anugrah; Sarah Dien Hawa; Gilang Utomo; Gagas Rizal Pribadi; Didi Yogi Prawiro
Kanigara Vol 3 No 2 (2023): Kanigara
Publisher : Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/kanigara.v3i2.7700

Abstract

The purpose of this service is to increase sales of bird cages andexpand marketing to businesses (Berkah Sangkar) by introducing them toonline marketing through social media which now makes the process easiersale.This Berkah Cage business is located in Kalisalak Hamlet, KarangbawangVillage, District Ajibarang, Banyumas Regency. The method used in this service is methodBINTEK (Technological Guidance) training and mentoring. Through the perpetrator's method Businesses can improvetheir sales process and increase revenue.
Co-Authors Achmad Syauqi Ahmad Syauqi Anisatun Nur Solikhati Cintya Azmi Devia Febriyanti Dian Fibrianto Didi Yogi Prawiro Dwi Hesty Kristyaningrum Eri Rahmawati Farah Alifia Saputri Gagas Rizal Pribadi Gilang Utomo Haydar Za'im Akbar Ibnu Reza Anugrah Mahardika Cipta Raharja Metiya Fatikhatur Rizqiyah Mia Anjani Ramadhan Wulan Yuniaris Rizki Noor Prasetyono Rolisnawati Rolisnawati Sandi Amaleo Septiana Novi Rahayu Sugeng Rianto winarto winarto