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All Journal Among Makarti JURNAL LENTERA BISNIS
Nur Hayati
STIE STAN INDONESIA MANDIRI BANDUNG
Economics, Econometrics & Finance Social Sciences

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PENGARUH E-COMMERCE DAN MOBILE MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK FACIAL WASH PT. NASA STOCKIST R.2137 BANJARNEGARA PADA MASA PANDEMI COVID 19 Nur Hayati; Novi Rukhviyanti
Among Makarti Vol 15, No 3 (2022): AMONG MAKARTI
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v15i3.363

Abstract

Penelitian ini bertujuan untuk menganalisis E-Commerce dan Mobile Marketing berpengaruh positif dan signifikan secara parsial dan stimultan Terhadap Keputusan pembelian produk facial wash NASA di stokist R.2137. Metode penelitian yang digunakan adalah metode deskriptif asosiatif dengan teknik pengumpulan data melalui penyebaran kuesioner.Hasil penelitian menunjukkan bahwa E-Commerce dan Mobile Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian. E-Commerce dan Mobile Marketing merupakan variabel bebas secara simultan memiliki pengaruh terhadap keputusan pembelian.Kata kunci: E-Commerce, Mobile Marketing, Keputusan Pembelian, Covid-19, Natural Nusantara (NASA).
Pengaruh Harga, Kepercayaan Konsumen, Dan Optimasi Penggunaan Terhadap Keputusan Pembelian Konsumen Pada Masa Pandemi Covid 19 Melalui Marketplace Tokopedia Di Kota Cimahi Nur Hayati; Jaenal Mutaqin
JURNAL LENTERA BISNIS Vol 12, No 2 (2023): JURNAL LENTERA BISNIS, MEI 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i2.651

Abstract

This study aims to analyze whether Price, Consumer Confidence and Ease of Use have a positive and significant effect partially and simultaneously on Purchase Decisions Making through the Tokopedia marketplace during the Covid 19 pandemic in South Cimahi District, Cimahi City. The research method used is a quantitative method. While the research formula used in this study is a descriptive formula. The research sample was 130 respondents using purposive sampling technique. The technique of collecting data is through the distribution of questionnaires directly and online using an ordinal scale. The results showed that there was a partial influence of consumer trust and ease of use on purchasing decisions through the Tokopedia marketplace during the Covid 19 pandemic in South Cimahi District, Cimahi City. However, there is no partial effect of price on purchasing decisions through the Tokopedia marketplace during the Covid 19 pandemic in South Cimahi District, Cimahi City. There is a significant effect of price, consumer trust, and ease of use simultaneously on purchasing decisions through the Tokopedia marketplace during the Covid 19 pandemic in South Cimahi District, Cimahi City.Keywords:  Consumer Trust, Ease of Use, Pandemic Covid 19, Purchase Decision, Price.
Co-Authors Jaenal Mutaqin Novi Rukhviyanti