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All Journal Akuntabel : Jurnal Ekonomi dan Keuangan RJABM (Research Journal of Accounting and Business Management) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmu Manajemen Mulawarman (JIMM) Innovative: Journal Of Social Science Research
Hudyah Astuti Sudirman
Universitas Muhammadiyah Kalimantan Timur
Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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THE IMPACT OF GREEN MARKETING AND CORPORATE SOCIAL RESPONSIBILITY ON BRAND IMAGE, PURCHASE INTENTION, AND PURCHASE DECISION (STUDY ON THE BODY SHOP IN SAMARINDA) Mursandi, Doddy Adhi; Sudirman, Hudyah Astuti; Militina, Theresia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 4 (2020): IJEBAR, VOL. 4, ISSUE 04, DECEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i4.1422

Abstract

This study aims to analyze and determine the influence of green marketing and corporate social responsibility on brand image, purchase intention, and purchase decision on The Body Shop's customers in Samarinda. This study uses a quantitative approach using SmartPLS software. The sample was 152 respondents with a sampling technique using accidental sampling. The results showed that green marketing is a significantly positive effect on brand image. Green marketing is a significantly positive effect on purchase intention. Corporate social responsibility is not a significantly positive effect on brand image. Corporate social responsibility is a significantly positive effect on purchase intention. Green marketing is a significantly positive effect on the purchase decision. Corporate social responsibility is not a significantly positive effect on the purchase decision. Brand image is a significantly positive effect on the purchase decision. Purchase intention is a significantly positive effect on the purchase decision.
Pengaruh Green Marketing dan Corporate Social Responsibility terhadap Brand Image dan Purchase Intention Serta Purchase Decision (Studi pada The Body Shop di Samarinda) Hudyah Astuti Sudirman; Theresia Militina; Dodhy Adhimursandi
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 5, No 2 (2020): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v5i2.8260

Abstract

This study aims to analyze and determine the influence of green marketing and corporate social responsibility on brand image, purchase intention, and purchase decision on The Body Shop’s customers in Samarinda. This study uses a quantitative approach using SmartPLS software. The sample were 152 respondents with a sampling technique using accidental sampling. The results showed that green marketing is significantly positive effect on the brand image. Green marketing is significantly positive effect on purchase intention. Corporate social responsibility is not significantly positive effect on brand image. Corporate social responsibility is significantly positive effect on purchase intention. Green marketing is significantly positive effect on the purchase decision. Corporate social responsibility is not significantly positive effect on the purchase decision. Brand image is significantly positive effect on the purchase decision. Purchase intention is significantly positive effect on the purchase decision.
Pengaruh communication dan opportunistic behavior control terhadap trust dan dampaknya pada customer loyalty Lorine Kalista Noor; Vera Anitra; Nur Endah Ramayanti; Hudyah Astuti Sudirman; Muhammad Iqbal Pribadi; Anang Zhikri Ananta
AKUNTABEL Vol 19, No 4 (2022): Desember
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.912 KB) | DOI: 10.30872/jakt.v19i4.12276

Abstract

Tujuan penelitian ini untuk Menguji dan membuktikan serta menganalisis pengaruh shared values, communication, opportunistic behavior control, terhadap trust serta dampaknya terhadap customer loyalty pada sistem e- commerce. Model yang digunakan untuk menganalisis data dalam penelitian ini adalah Structural Equation Modeling (SEM). Variabel penelitian adalah Communication (X1), Opportunistic Behavior Control (X2), Trust (Y) dan Customer Loyalty (Z). Populasi penelitian adalah orang yang menggunakan Shopee di Samarinda, dengan jumlah sampel yang sudah ditentukan dengan menggunakan teknik purposive sampling sebanyak 130 responden. Berdasarkan hasil pengujian dapat ditarik kesimpulan bahwa communication dan opportunistic behavior control berpengaruh positif signifikan terhadap trust dan trust berpengaruh positif dan signifikan terhdap customer loyalty pelanggan shopee di Samarinda terbukti dan dapat diterima kebenarannya.
Pengaruh Promosi Ongkir terhadap Keputusan Pembelian pada Marketplace Shopee di Kota Samarinda Syahrul Afithoni; Hudyah Astuti Sudirman; Marsha Anindita
Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i4.3544

Abstract

Penelitian ini bertujuan untuk mengetahui apakah kegiatan promosi berpengaruh signifikan terhadap keputusan pembelian pada marketplace Shopee di Kota Samarinda. Populasi dalam penelitian ini adalah konsumen yang membeli produk di marketplace Shopee di kota Samarinda melalui berbagai kegiatan promosi termasuk ongkos kirim dan flash sale. Penentuan sampel dalam penelitian ini mengadopsi purposive   sampling, dan peneliti menentukan sendiri standar sampel melalui pertimbangan-pertimbangan tertentu. Besar sampel penelitian ini adalah 100 responden. Pengumpulan data dilakukan dengan menyebarkan kuesioner yang telah ditentukan oleh peneliti. Alat yang digunakan untuk menganalisis data yang diperoleh adalah software SPSS (Statistics Program for the Social Sciences) versi 22. Hasil penelitian ini menunjukkan bahwa promosi tidak berpengaruh signifikan terhadap keputusan pembelian.
ANALISIS TINGKAT LIKUIDITAS PT DIAMOND FOOD INDONESIA Tbk Zilfana, Zilfana; Sudirman, Hudyah Astuti; Sitorus, Astrid Napita
RJABM (Research Journal of Accounting and Business Management) Vol 8, No 1 (2024)
Publisher : LPPM University 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31293/rjabm.v8i1.7734

Abstract

Liquidity is the company's ability to meet its maturing obligations. Companies are not only responsible for generating profits in their production activities but are also required to be able to fulfill their obligations to make payments when their obligations are due. A company that has a good level of liquidity will certainly run the company well and productively. This research was conducted on PT Diamond Food Indonesia Tbk, which is one of the companies engaged in the industry and distribution of food and beverage products. This study aims to determine the level of liquidity of PT Diamond Food Indonesia Tbk in fulfilling its short-term obligations. This research is in the form of quantitative descriptive. Data collection was carried out by researchers using data from the financial statements of PT Diamond Food Indonesia Tbk for the period 2018-2021 obtained from www.idx.co.id, then analyzed using the liquidity ratio formula, namely the current ratio, quick ratio and cash ratio.The results of the research of PT Diamond Food Indonesia Tbk have a good level of liquidity and have the ability to meet their maturing obligations because the company has a liquidity level above 100% in 2018-2021 based on current ratio analysis, cash ratio and quick ratio. Despite having a good level of liquidity, the company needs to maintain its cash ratio so that the company does not experience difficulties in meeting its current obligations.
Co-Authors Anang Zhikri Ananta Dodhy Adhimursandi Lorine Kalista Noor Marsha Anindita Muhammad Iqbal Pribadi Mursandi, Doddy Adhi Nur Endah Ramayanti Sitorus, Astrid Napita Syahrul Afithoni Theresia Militina Theresia Militina Vera Anitra Zilfana, Zilfana