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All Journal Narada : Jurnal Desain dan Seni Journal Of Resource Management, Economics And Business (REMICS)
Novan Edo Pratama
Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia
Arts Humanities Economics, Econometrics & Finance Social Sciences

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FASAD CANDI BOROBUDUR SEBAGAI IDE PERANCANGAN DESAIN TIPOGRAFI UNTUK ASET VISUAL BRANDING KABUPATEN MAGELANG R. Moch. Rizal Hafiyan; Novan Edo Pratama
Narada : Jurnal Desain dan Seni Vol 9, No 3 (2022)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2022.v9.i3.010

Abstract

Visual branding can be an attraction for tourists to visit in certain areas. Various forms of visual branding in each city and district have begun to be developed with an effort to increase the interest of both local and international tourists to come. Visual branding can also be a visual design asset that can be used to package tourism products using the right visual design assets. One of the things that supports visual branding in an area is the type of typography or font design. Each city or district should have its own typographic design that characterizes the area. Magelang Regency with a fairly well-known tourist spot, namely the Borobudur temple, is a quite interesting tourist destination. However, until now, the design of visual branding, especially typography which is a characteristic of tourism in the Magelang Regency area, has not been fully facilitated, especially since Borobudur is included in the 5 super priority destinations according to the Indonesian Ministry of Tourism and Creative Economy. For this reason, by taking ideas from the facade of the Borobudur temple as an idea in designing typography for Magelang Regency's visual branding assets as an effort to support super priority destination areas. In this design using the design design method with the stages of exploring the source of ideas, experimentation, and formation or embodiment. This design is expected to provide useful visual branding assets for the development of Tourism in Magelang Regency.
2D ANIMATION IN AYOSCAN'S BRAND IDENTITY MOBILE APPLICATION Arsita Pinandita; Novan Edo Pratama; Luqman Wahyudi
Journal Of Resource Management, Economics And Business Vol. 1 No. 1 (2022): Journal Of Resource Management, Economics And Business
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1191.708 KB) | DOI: 10.58468/remics.v1i1.11

Abstract

A brand identity is a source of reputation and credibility for a company that can attract consumers uniquely. Therefore, a strong corporate branding strategy will become a competitive advantage and an essential intangible asset in the company's business processes. One way is with 2D animation, where animation, a brand can convey a message with its product, as well as the Ayoscan mobile application, which tries to display 2D animation into the mobile application in order to get Brand Positioning among users of the mobile application for public transportation payments.
Co-Authors Arsita Pinandita Luqman Wahyudi R. Moch. Rizal Hafiyan