Journal Of Resource Management, Economics And Business (REMICS)
Vol. 1 No. 1 (2022): Journal Of Resource Management, Economics And Business

2D ANIMATION IN AYOSCAN'S BRAND IDENTITY MOBILE APPLICATION

Arsita Pinandita (Institut Teknologi Telkom Purwokerto)
Novan Edo Pratama (Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia)
Luqman Wahyudi (Institut Teknologi Telkom Purwokerto)

Article Info

Publish Date
30 Jun 2022

Abstract

A brand identity is a source of reputation and credibility for a company that can attract consumers uniquely. Therefore, a strong corporate branding strategy will become a competitive advantage and an essential intangible asset in the company's business processes. One way is with 2D animation, where animation, a brand can convey a message with its product, as well as the Ayoscan mobile application, which tries to display 2D animation into the mobile application in order to get Brand Positioning among users of the mobile application for public transportation payments.

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Journal Info
Journal Of Resource Management, Economics And Business (REMICS)
Website

Abbrev

REMICS

Publisher

PT. Berkah Digital Teknologi

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Journal Of Resource Management, Economics And Business (REMICS) offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a ...