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PENGEMBANGAN STRATEGI BISNIS RESTORAN SEGMEN ATAS DI YOGYAKARTA DENGAN PENDEKATAN CRITICAL SUCCESS FACTORS Edouard Aryadi Supriyadi; Wahyu Supartono; Didik Purwadi
Jurnal Teknologi Industri Pertanian Vol. 30 No. 3 (2020): Jurnal Teknologi Industri Pertanian
Publisher : Department of Agroindustrial Technology, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24961/j.tek.ind.pert.2020.30.3.265

Abstract

Yogyakarta is the right place to run a culinary business because of Yogyakarta's status as a city of culture, education city, and tourist destination, so it requires restaurant facilities, including for the high class segment. The right business strategy is needed to minimize the risk of competing and maximize the advantages of competition. The object of this research was GW restaurants and the comparisons were LD and SS restaurants. This research was aimed at identifying success factors, analyzing the business environment, and developing its business strategy. This research used descriptive-qualitative techniques with Critical Success Factors (CSF) and SWOT approaches. GW restaurants had Critical Success Factors, namely clear concepts, strong customer relationships, cultural interests, managing a competitive environment, good customer relationships, and determining the right location/place. The business environment consisted of internal and external. The development of its business strategy is to improve the quality of employees, improve the quality of its products and innovations, favor specific menus, increase service time, and conduct advertising promotions and expand the network with social media. Keywords: business strategy, critical success factors, restaurant
Studi Komparatif Sosial Lembaga Pada Desa Wisata Gamplong dan Desa Wisata Pulesari Kabupaten Sleman Sebagai Penggerak Wisata Berbasis Ekonomi Kreatif Erni Dwi Puji Setyowati; Edouard Aryadi Supriyadi; Zuliyan Agus Nur Muchlis Majid
Jurnal Kaharati Vol. 2 No. 2 (2022): Jurnal Penelitian UPR: Kaharati
Publisher : LPPM Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.509 KB) | DOI: 10.52850/jptupr.v2i2.5478

Abstract

Kota Yogyakarta terkenal dengan jenis wisata yang khas, yaitu jenis wisata budaya sebagai cagar budaya Jawa. Dewasa ini para wisatawan mulai menggemari tempat wisata yang tidak hanya sekedar menyajikan keindahan alamnya saja tetapi lebih kepada interaksi masyarakat. Oleh karena itu mulai berkembang jenis wisata minat khusus, yaitu wisata alternatif yang disebut desa wisata. Desa wisata di wilayah Kabupaten Sleman berkembang sangat dinamis dan mampu menggerakkan sektor pariwisata di Kabupaten Sleman. Desa wisata Gamplong termasuk dalam sektor ekonomi kreatif bidang kerajinan (handycraft), sedangkan Desa Wisata Pulesari mengusung konsep Go Green and Back to Nature dengan permainan interaktifnya. Penelitian ini dilakukan untuk menganalisis proses sosial lembaga yang tedapat pada Desa Wisata Gamplong dan Desa Wisata Pulesari untuk dijadikan sebagai acuan desa wisata lain mengembangkan potensi yang dimiliki dari segi ekonomi kreatif yang berbeda. Metode yang digunakan yaitu kualitatif deskriptif dengan menggunakan teknik triangulasi data yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pembentukan Desa Wisata Pulesari dan Desa Wisata Gamplong melalui beberapa tahap perkembangan kelompok dimana tahap dependency and inclusion yang terjadi di Desa Wisata Pulesari aktor yang berperan untuk menggerakkan masyarakat adalah Bapak Amin Sarjana sedangkan pada Desa Wisata Gamplong adalah masyakat pengrajin tenun dan serat alam. Tahap counterdependency and fight yang ada pada kedua desa wisata terletak pada sumber daya manusia yang sebagian masyarakat belum memahami hakikat akan pentingnya wisata dan potensi wisata yang dimiliki. Kemudian tahap trust and structure dimana kedua desa wisata masing-masing telah memiliki struktur organisasi yang dibangun bersama setelah melewati konflik yang terjadi sebelumnya. Tahap work pada kedua desa wisata telah berjalan dengan adanya pembagian kinerja pada struktur organisasi dan adanya rencana program jangka menengah serta kerjasama dan pelatihan dengan pihak terkait yang telah dilaksanakan. Tahap termination yang dilakukan pada kedua desa wisata masing-masing dengan mengadakan rapat evaluasi kinerja setiap bulan. Kata Kunci: desa wisata, ekonomi kreatif, proses sosial lembaga, studi komparatif, Yogyakarta
Strategi Pengembangan Desa Wisata Berbasis Wisata Agro di Desa Nglinggo Kabupaten Kulon Progo Edouard Aryadi Supriyadi; Emanuela Agra Sarika Kurnia Dewi
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 3 No 3 (2022): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v3i3.54772

Abstract

The Special Region of Yogyakarta is widely known by the people of Indonesia as an area that still has many unspoiled areas for the construction of cutting-edge complexes. This type of tourism has become the most time-keeping vacation style and is popular in the eyes of the public today after several years of experiencing limited activities due to the COVID-19 pandemic. This has resulted in the emergence of a type of special interest tourism, namely alternative tourism called Tourism Village. Nglinggo Hamlet Tourism Village develops slowly through word of mouth and is able to move the local Hamlet community independently to play an active role in utilizing all sectors that can be used as tourist attractions. The method used in this study is descriptive qualitative. Data collection techniques use observation, literature studies and interviews with several speakers. The use of SWOT analysis in this study is to systematically identify various factors aimed at formulating a strategy for developing the Nglinggo tea garden agro-tourism village. The results of this study show that there are strategies such as, SO, WO, ST, WT, to develop a tourist village, in Yogyakarta, Nglinggo in its opportunity to develop a tourist village to reach the peak of its success.
Analisis bibliometrik pada Pengembangan Desa Wisata Edouard Aryadi Supriyadi; Luluk Nihayati
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 4 No 1 (2023): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v4i1.61572

Abstract

Studies on the development of tourism villages have been conducted by many researchers in different aspects and locations. This study looks at the development of tourist villages from 2018 to 2022. We used bibliometric analysis by combining two well-known software: Publish and Perish (PoP) and VoS viewer. Data was collected through Google Scholar-based PoP over a 5-year period from 2018 to 2022. The data was generated from Indonesian articles generated from the database using keywords specific to tourism village development. We limited the maximum number of results to 100 articles, then refined by selecting relevant sources and found 70 selected articles. The results showed that existing research on tourism village development on various topics and research networks were visualized. Through collaborative networking, the results can be useful for academic researchers to help them understand the evolution of tourism village development research, identify the underlying themes and assist the development of current tourism village development concepts. This paper is one of the existing papers that provides an understanding of tourism village development as an interesting research topic by examining its development through bibliometric analysis. Based on network visualization with the keyword that appears most often is the development of tourist villages. When viewed from Density Visualization, tourist village, development, village development, village and in the development of tourist villages show that the topic is being the center of research. Then for topics such as community empowerment through tourism villages provides a clue that this study material is still small and very less studied.
The Influence Of Menu Variations, Prices And Atmosphere Of The Place On Consumer Satisfaction At Commonroom Coffee Cilandak Anisa Putri Kusumaningrum; Gagih Pradini; Ardissa Dwi Eranti; Edouard Aryadi Supriyadi; Ajie Wicaksono
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.204

Abstract

This study aims to (a) determine the variety of menus, prices and atmosphere of the place affect consumer satisfaction at the Commonroom Coffee Cilandak café (b) to determine the variance of menu, price and atmosphere of the place simultaneously on consumer satisfaction at the Commonroom Coffee Cilandak café (c) to find out which variables affect consumer satisfaction at the Commonroom Coffee Cilandak café. The research sample was 138 respondents who were buyers at Commonroom Cofee Cilandak, the study used quantitative analysis methods of data collection using questionnaires. The results of the study are menu variations, prices and atmosphere of the place produce data that have a positive effect together and significantly on consumer satisfaction at Commonroom Coffee Cilandak