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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Kedaymas
Muhammad Septama Prasetya
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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PENINGKATAN KUALITAS DAN DESAIN PRODUK SENTRA WISATA KULINER KLAMPIS NGASEM SURABAYA Rohmad Fuad Armansyah; Sri Lestari Kurniawati; Aniek Maschudah Ilfitriah; Agustina Ratna Dwiati; Muhammad Septama Prasetya
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Publisher : Jurnal KeDayMas: Kemitraan dan Pemberdayaan Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/kedaymas.v3i1.3452

Abstract

Peranan pemasaran saat ini bukan hanya untuk menyampaikan produk atau jasa kepada pelanggan tetapi bagaimana produk dan jasa tersebut dapat memberikan kepuasan secara berkelanjutan. Bagi pebisnis, pemasaran menjadi seni untuk mempertahankan pelanggan pada tingkat tertinggi. Sejalan dengan itu, potensi yang dimiliki Sentra Wisata Kuliner (SWK) cukup besar dan berinovasi dalam menghadapi perkembangan digitalisasi terutama SWK Klampis Ngasem Surabaya yang selalu berperan dalam pemasaran digital. Kendala utama yang dihadapi mitra adalah aspek pemasaran guna meningkatkan omzet. Kegiatan program pengabdian masyarakat dilakukan dengan proses diskusi dengan mitra, peningkatan kualitas produk dan integrasi media pemasaran digital melalui pendampingan secara luring. Kegiatan pengabdian masyarakat ini menghasilkan output dalam bentuk media pemasaran digital yang terintegrasi dan peningkatan desain produk mendukung pemasaran digital 4.0 sebagai upaya peningkatan pemasaran mitra.
Structural Model Kekuatan Kualitas Website dalam Membangun Citra Perguruan Tinggi Moch. Anang Karyawan; Mochamad Nurhadi; Ari Cahaya Puspitaningrum; Muhammad Septama Prasetya
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 5 No 3 (2023): July 2023
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v5i3.857

Abstract

The website is an information technology facility that is the main branding tool for universities. This research uses studies at tertiary institutions that have changed from high schools to universities. This change has an impact on reducing the number of users accessing the website, so it is necessary to analyze the quality of the website to improve the image of universities. The aim was to analyze the quality of the website on the image of the university by mediating brand awareness, and its impact on user satisfaction and the intention to revisit the university's website. This research is quantitative research with a survey method. The sampling technique used purposive sampling. Questionnaires were distributed to respondents who met the criteria via Google Form in 2023 and obtained 278 respondents. The analysis technique used was Partial Least Square with Structure Equation Modeling (PLS-SEM) using measurement model evaluation and structural model evaluation using the SmartPLS application. The results of this study indicate that there is a strong influence of website quality in building a college's brand image. Improving the quality of the website is proven to be able to increase brand awareness and the image of higher education institutions. The impact of improving the university's image is increasing website user satisfaction so that there is an intention from users to revisit the university's website in the future.
Pemanfaatan Sistem Informasi Pengelolaan Data Prestasi Siswa Bagi Sekolah Menengah Atas Laqma Dica Fitrani; Mohammad Al Hafidz; Muhammad Septama Prasetya; Adeliafitri Nabillah; Muhammad Kevin Dwie Cahyo
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 7, No 2 (2024): April 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i2.3208

Abstract

SMAN 1 Waru is experiencing rapid development, particularly in this digital era, with its students achieving notable success in sports, science, and arts. However, despite these achievements, the management of such accomplishments remains inadequate, rely-ing on manual systems. Consequently, the collection and recording of student achieve-ment data at SMAN 1 Waru are disorganized and often not up to date. Recognizing this issue, the community service team has developed an information system to manage stu-dent achievement data. This system includes comprehensive training to facilitate the ef-ficient processing of student achievements for both internal and external purposes, such as accreditation. The training session took place on March 28, 2024, at SMAN 1 Waru's computer laboratory and was attended by 35 students, website administrators, and three teachers. The training employed various methods, including lectures, practical exercises, and discussions. All participants demonstrated a clear understanding of the application's usage, as evidenced by their improved pre-test and post-test scores. Statistical analysis using the t-test confirmed the significance of this improvement, indicating that the train-ing effectively enhanced participants' understanding of using the student achievement website. Furthermore, the success of the training is reflected in the records of achieve-ment data inputted by the participants.            Keywords: achievement data; information system; website.
KEKUATAN MEDIA SOSIAL DALAM MEMBANGUN LOYALITAS PELANGGAN PADA PRODUK UMKM MEREK EATSAMBEL DI INDONESIA Mochamad Nurhadi; Muhammad Bintang Alfian; Herwin Ardianto; Muhammad Septama Prasetya
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 2 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis kekuatan aktivitas pemasaran di media sosial produk UMKM merek Eatsambel dalam membangun loyalitas pelanggan dengan dimediasi oleh kecintaan merek, ekuitas merek, dan keterlibatan masyarakat. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik purposive sampling yang melibatkan 232 responden yang pernah menggunakan merek Eatsambel dan mengikuti akun media sosial merek Eatsambel. Teknik analisis menggunakan metode partial least squares dengan structural equation modeling (PLS-SEM). Hasil penelitian menunjukkan lemahnya kekuatan aktivitas pemasaran media sosial dalam membangun loyalitas merek. Namun dengan dibantu mediasi kecintaan merek dan keterlibatan masyarakat berdampak tumbuhnya kekuatan kekuatan aktivitas pemasaran media sosial dalam membangun loyalitas merek. Hasil penelitian juga menunjukkan kekuatan aktivitas pemasaran di media sosial dalam meningkatkan kecintaan merek, ekuitas merek dan keterlibatan masyarakat. Hasil penelitian juga menunjukkan pengaruh positif kecintaan merek dan keterlibatan masyarakat pada loyalitas merek, namun peningkatan ekuitas merek tidak memberikan dampak pada loyalitas merek.  
Co-Authors Adeliafitri Nabillah Agustina Ratna Dwiati, Agustina Ratna Ari Cahaya Puspitaningrum Herwin Ardianto Ilfitriah, Aniek Maschudah laqma dica fitrani Moch. Anang Karyawan Mochamad Nurhadi Mochamad Nurhadi Mohammad Al Hafidz Muhammad Bintang Alfian Muhammad Kevin Dwie Cahyo Rohmad Fuad Armansyah Sri Lestari Kurniawati