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ANALISIS EFEKTIFITAS PROMOSI MELALUI INSTAGRAM DALAM MENINGKATKAN MINAT MASYARAKAT MENONTON ANTV Daniel Simanjuntak; Mohammad Santosa Mulyo Diningrat; Rizki Muhammad Ardian Setiadi
Offscreen Vol 2, No 01: Offscreen: Journal Of Film and Television (July-December 2022)
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/os.v1i3.3145

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana efektifitas komunikasi promosi yang dilakukan oleh ANTV , berkaitan dengan berbagai pedoman dan budaya organisasi dalam perusahaan , instagram menjadi salah satu media sosial yang paling banyak digunakan masyarakat saat ini, dan dimanfaatkan ANTV sebagai media promosi untuk tayangan – tayangannya saat ini. Bagaimana efektifitas dari promosi yang dilakukan oleh tim sosial media untuk menarik minat masyarakat untuk menonton tayangan di ANTV melalui instagram. Promosi melalui instagram diharapkan semakin banyak masyarakat yang menonton tayangan di ANTV, dan memberikan hasil positif yaitu rating program yang baik dan bisa bersaing dengan program televisi lainnya serta tayangan tayangan digital di platform seperti Youtube. Dengan adanya rating program yang tinggi, akan menjadi bahan pertimbangan bagi pemasang iklan. Metode kualitatif digunakan untuk memberikan penjelasan yang maksimal tentang strategi yang dilakukan tim sosial media untuk mempromosikan dan memancing penonton menyaksikan tayangan tersebut. Terbukti bahwasanya instagram menjadi alat yang tepat sebagai media promosi .
Perancangan Aplikasi Dashboard Monitoring Untuk Peningkatan Akreditasi Program Studi Institusi Di Politeknik APP Jakarta Mohammad Santosa Mulyo Diningrat; Daniel Simanjuntak; Rizki Muhammad Ardian Setiadi
Jurnal Informa : Jurnal Penelitian dan Pengabdian Masyarakat Vol 8 No 2 (2022): Desember
Publisher : Politeknik Indonusa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46808/informa.v8i2.226

Abstract

The National Accreditation Board for Higher Education (BAN-PT) developed the Study Program Accreditation Instrument (IAPS) 4.0 which is output and outcome oriented. Quality measurement is more focused on process, output and outcome aspects, while previous instruments measured more input aspects. The 9 accreditation criteria include Vision, Mission, Objectives and Strategy, Governance, Governance and Cooperation, Students, Human Resources, Finance, Facilities and Infrastructure, Education, Research, Community Service, and Tridharma Outcomes and Achievements. APP Jakarta Polytechnic is one of the tertiary institutions within the Ministry of Industry of the Republic of Indonesia which is under the Industrial Resource Development Agency (BPSDMI) which aims to realize Good University Governance. In accordance with the Vision of the APP Jakarta Polytechnic, namely "To become an excellent and globally competitive provider of industrial vocational education". The form of monitoring development is by preparing for the need for Web-based accreditation dashboard data which can provide convenience in processing data and providing insight into study program accreditation in real time in an effective and efficient manner.
The Representation of Target Culture in a Locally Published English Textbook Rizki Muhammad Ardian Setiadi; Daniel Simanjuntak; Mohammad Santosa Mulyo Diningrat
IALLTEACH (Issues In Applied Linguistics & Language Teaching) Vol 4 No 2 (2022): Issues in Applied Linguistics and Language Teaching
Publisher : Pendidikan Bahasa Inggris (Universitas Internasional Batam)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/iallteach.v4i2.7254

Abstract

Culture is an important part of English language teaching and learning. Students must be exposed to the culture related to the communication skills being taught. Textbook can be a medium for the teachers to present different kinds of culture along with the language content. Therefore, it is essential for an English textbook to properly include cultural contents. This study aims to investigate the target culture included in a junior high school English textbook used by many teachers in Indonesia. Qualitative descriptive design was employed in order to describe the target culture in the textbook without any manipulation to the data. Moran’s (2001) five dimensions of culture that include products, practices, perspectives, communities, and persons was used to analyze the data. The results found 61 items in the textbook that contained references to the target culture. The ways those target culture were presented were not vary. Almost all of those items were presented in words or passages.