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All Journal Offscreen: film and television journal PRIMACY Journal of English Education and Literacy
Mohammad Santosa Mulyo Diningrat
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS EFEKTIFITAS PROMOSI MELALUI INSTAGRAM DALAM MENINGKATKAN MINAT MASYARAKAT MENONTON ANTV Daniel Simanjuntak; Mohammad Santosa Mulyo Diningrat; Rizki Muhammad Ardian Setiadi
Offscreen Vol 2, No 01: Offscreen: Journal Of Film and Television (July-December 2022)
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/os.v1i3.3145

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana efektifitas komunikasi promosi yang dilakukan oleh ANTV , berkaitan dengan berbagai pedoman dan budaya organisasi dalam perusahaan , instagram menjadi salah satu media sosial yang paling banyak digunakan masyarakat saat ini, dan dimanfaatkan ANTV sebagai media promosi untuk tayangan – tayangannya saat ini. Bagaimana efektifitas dari promosi yang dilakukan oleh tim sosial media untuk menarik minat masyarakat untuk menonton tayangan di ANTV melalui instagram. Promosi melalui instagram diharapkan semakin banyak masyarakat yang menonton tayangan di ANTV, dan memberikan hasil positif yaitu rating program yang baik dan bisa bersaing dengan program televisi lainnya serta tayangan tayangan digital di platform seperti Youtube. Dengan adanya rating program yang tinggi, akan menjadi bahan pertimbangan bagi pemasang iklan. Metode kualitatif digunakan untuk memberikan penjelasan yang maksimal tentang strategi yang dilakukan tim sosial media untuk mempromosikan dan memancing penonton menyaksikan tayangan tersebut. Terbukti bahwasanya instagram menjadi alat yang tepat sebagai media promosi .
THE ANALYSIS OF LOCAL CULTURE IN AN ENGLISH TEXTBOOK USED IN INDONESIAN JUNIOR HIGH SCHOOLS Rizki Muhammad Ardian Setiadi; Mohammad Santosa Mulyo Diningrat; Daniel Simanjuntak
PRIMACY Journal of English Education and Literacy Vol 1 No 2 (2022): December - 2022
Publisher : English Language Education Department, Faculty of Teacher Training and Education, Syekh-Yusuf Islamic University (PBI FKIP UNIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.435 KB)

Abstract

One of the kinds of culture that must be included in English teaching and learning is the local culture or the students’ own culture. Integrating this kind of culture in the English textbook can make it easier to bring this culture into the classroom. Therefore, the current study aimed to investigate the local culture in a junior high school English textbook. Descriptive qualitative design was employed to investigate culture in the textbook without any manipulation. A textbook written by local author used by junior high school students in Indonesia was chosen as the data source. Moran’s (2001) five dimensions of culture that include products, practices, perspectives, communities, and persons was used to analyze the data. The results of the analysis revealed that the textbook was filled with many references to local culture. 47.17% of the items containing cultural values were found to contain references to the local culture. Those cultural items were mostly presented in pictures and words containing references to the students’ own culture.
Co-Authors Daniel Simanjuntak Daniel Simanjuntak Rizki Muhammad Ardian Setiadi Rizki Muhammad Ardian Setiadi