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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Serat Acitya Public Service And Governance Journal
Deviana Lie
Universitas Internasional Batam
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Kebijakan Pemerintah Terkait Ancaman Penggangguran Pasca Kenaikan Inflasi di Kota Bogor Defen Defen; Deviana Lie; Febbryan Zhangrinto; Jesty Jesty; Katherine
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 1 (2023): Februari : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i1.634

Abstract

Inflation and unemployment are the two main problems in the economy, when inflation increases, the prices of goods and wages do not move at the same pace. high inflation and unemployment have a negative impact on the economy and stability of the country. He also stated that if inflation is high, unemployment will be low. This study uses a sample of inflation and unemployment rates in Bogor City in 2019-2021 based on the Central Statistics Agency. The analytical method used is descriptive analysis. The results of this study are the influence of low unemployment has a positive impact on the economy and workers, unemployment that is too low can push inflation up. But if the government takes steps to curb inflation, it could reduce unemployment and trigger a recession.    
Internal Organization Analysis Of Unilever Adi Neka Fatyandri; Defen; Deviana Lie; Jason; Jesty; Jolin
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.1161

Abstract

The outbreak of Covid-19 in 2020 has brought downturn to the global economy and many companies went bankrupt during the epidemic. However, according to Unilever's financial report for the first half year, its sales fell only by 1.6% and its financial situation is still stable. The reason for it is not only for Unilever's action of taking Covid-19 as normalization, but also for its differentiation strategies, which make Unilever a competitive enterprise when the consumer products are in demand in Covid-19. Through the literature research method, this article uses the combination of SWOT (strengths, weaknesses, opportunities and threats) and PEST (political, economic, social and technological factors) models to explore the internal and external environments of Unilever in 2020, and concludes that under the multiple impacts of the external environment, Unilever still has great opportunities to make development relying on its own excellent internal conditions.
Persfektif Pemasaran Global dalam Bisnis Internasional Devina Wistiasari; Defen Defen; Deviana Lie; Jason Jason; Jesty Jesty; Jolin Jolin
Serat Acitya Vol. 11 No. 2 (2022): Oktober: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v11i2.817

Abstract

AbstractThe global marketing perspective in international business is a necessary approach for companies operating in global markets. In the era of globalization, international business must understand and manage the challenges and opportunities that arise in the international market. Global marketing involves different strategies and tactics than domestic marketing, given the differences in culture, language, consumer preferences, and regulations in each country. This research aims to provide an overview of marketing in international business and to organize and classify the literature on marketing to clarify the importance of this tool and encourage future research in international business marketing (IBM) projections and the ubiquity of this tool's power in the hands of users. This research also focuses on companies that must be able to adapt their products and marketing messages to local preferences and the needs of consumers in each market and must have in-depth knowledge of international trade laws and regulations and develop effective cross-cultural communication skills. The global marketing perspective in international business is the key to a company's success in the global market. In an increasingly connected world, companies must be able to understand global markets, adapt their products and strategies, face existing challenges, and forge strategic partnerships. With the right approach, companies can achieve a competitive advantage in an increasingly complex global marketplace. Apart from that the contribution of research is also important to identify new challenges and opportunities for marketers, researchers and international companies and in terms of unraveling the existing contradictions, applying new theoretical frameworks to make better future decisions for large corporations, and providing higher quality research to new in the IBM context.
Pengaruh Penerapan Sistem Manajemen Sumber Daya Perusahaan (ERP) dalam Meningkatkan Kinerja Manajemen Rantai Pasok (SCM) PT. Unilever Indonesia Yulfis Yulfis; Defen Defen; Deviana Lie; Jason Jason; Jesty Jesty; Jolin Jolin
Public Service and Governance Journal Vol. 4 No. 1 (2023): Januari: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v4i1.780

Abstract

As we all know, employees must be able to think logically and engage with their environment. Work is not only dependent on or prioritized by machines or technical equipment. Recognizing the importance of supply chain management in every company and using a capable Enterprise Resource Management system or often known as an Enterprise Resource System (ERP) to solve problems and increase revenue in improving the performance of existing supply chain management in a company. Therefore, we will use PT. Unilever Indonesia to research this research topic. As PT. Unilever Indonesia sales of various consumer products, including culinary spices, body care products, cosmetics and toiletries; which means PT. Unilever must have a stable supply chain.
Co-Authors Adi Neka Fatyandri Defen Defen Defen Devina Wistiasari Febbryan Zhangrinto Jason Jason Jason Jesty Jesty Jesty Jolin Jolin Jolin Katherine Yulfis Yulfis