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Pengaruh Persepsi Harga, Kualitas Pelayanan, dan Promosi terhadap Minat Beli Konsumen pada Kfc Batam Dita Mistianasari Mistianasari; Ngaliman Ngaliman; Sri Yanti
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 1 (2021): Volume 11, Nomor 1, April 2021
Publisher : Universitas Batam

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The purposes of this study are: (1) To determine the effect of price perception on consumer buying interest at KFC Batam. (2) To determine the effect of service quality on consumer buying interest at KFC Batam (3) To determine the effect of promotion on consumer buying interest at KFC Batam (4) To determine the effect of price perception, service quality and promotion simultaneously affect consumer buying interest at KFC Batam. The research method used in this research is a survey. This research was conducted at 10 Kentucky Fried Chicken (KFC) Fast Food Restaurants in Batam City. The ten locations taken are 10 locations with the busiest consumers in Batam City based on internal data from KFC Batam City. The sample of this study was 100 respondents who were divided into 10 KFC branches in Batam City. The results of this study indicate that (1) Partially Price Perception has a positive and significant effect on buying interest in KFC in Batam City (0.00 > 0.05). (2) Partially Quality of service has a positive and significant effect on buying interest in KFC in the City. Batam (0.011 > 0.05). (3) Partially Promotion has a positive and significant effect on buying interest in KFC in Batam City (0.000 > 0.05). (4) Simultaneously price perception, service quality, promotion simultaneously have a positive effect and significant to the buying interest of KFC in Batam City (0.000 > 0.05).

Pengaruh Digital Perbankan, Motivasi, Pelatihan dan Kepemimpinan terhadap Kinerja Karyawan pada PT Bank Central Asia Cabang Batam Astarizal Astarizal; Ngaliman Ngaliman; Diana Titik Windayati
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 1 (2021): Volume 11, Nomor 1, April 2021
Publisher : Universitas Batam

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This study aims to determine the factors that affect the dependent variable Y (employee performance). While the independent variables are X1 (digital banking), X2 (motivation), X3 (training) and X4 (leadership) at PT. Bank Central Asia Batam Branch. The population is all employees of PT Bank Central Asia Batam Branch as many as 135 employees. The sample was taken using the slovin formula with an e value of 5% so that the sample processed in the study was 100 employees. The data analysis technique is processed using the Statistical Product and Service Solution (SPSS) version 25 program application. The results of data analysis resulted in a multiple linear regression equation Y=11.529+0.247X1+0.464X2 - 0.010X3+0.147X4+e. Partial to each independent variable is digital banking of 0.168 > 0.05, motivation of 0.000 < 0.05, training of 0.933 > 0.05 and leadership of 0.181 > 0.05. The results of the partial regression analysis show that the digital variables of banking, training and leadership have a positive and insignificant influence on employee performance while motivation has a positive and significant influence on employee performance. The variables X1(digital banking), X2(motivation), X3(training) and X4(leadership) together contribute to a positive and significant influence on Y (employee performance) by a degree of signification (Sig F) 0.000 on employee performance < 0.05.

Pengaruh Motivasi, Disiplin, dan Stres Kerja terhadap Kinerja Karyawan Pt. Batam Bintan Telekomunikasi Batam Ngaliman Ngaliman; Raynaldi Juniastito; Sri Yanti
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 1 (2021): Volume 11, Nomor 1, April 2021
Publisher : Universitas Batam

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This study aims to examine and analyze the effect of motivation, discipline and work stress on employee performance at PT. Batam Bintan Telekomunikasi. Data was collected through questionnaires distributed to 40 employees at PT. Batam Bintan Telekomunikasi. The analysis in this study uses the SPSS version 24 program. The data testing technique used is validation test and reliability test with Cronbach Alpha. Classical assumption tests and multiple regression analyses were conducted to test and prove the research hypothesis. The results of the analysis prove that Motivation (X1) has a positive effect on employee perfomance with a t-count of 6,281 and a significance value of 0.010 which is smaller than 0.05. There is a positive and significant effect of discipline (X2) on employees performance. With a t-count value of 5,490 and a significance value of 0.000, it is smaller than 0.05. There is a postitive and significant effect on work stres (X3) on employees performance. With a t-count value of 3,689 and a significance value of 0.018 it is smaller than 0.05. Simultaneously the motivation, discipline, and work stress have a positive and significant effect on employees performance with a calculated F value of 35,638 and a significance value of 0.000 less than 0.05. It can be concluded that motivation, discipline, work stress a positive and significant effect on employees performance.. From the results of the analysis, it can be seen that employees perfomance is influenced by motivation, discipline, work stress of 0,748 (74,8%), while the remaining 25,2% is influenced by other factors not examined in this study.

Influence Of Service, Promotion and Price On Sales Car in Pt. Alifindo Sentral Mobil Batam Imam Sujono; Ngaliman Ngaliman
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 2 (2021): Volume 11, Nomor 2, Agustus 2021
Publisher : Universitas Batam

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Sales are the lifeblood of a company, because profit can be obtained. Sales play an important role for trading companies so that the products sold by the company can be sold and provide income for the company. Sales efforts can be seen from the sales volume obtained. In other words, whether the company can make a profit or not is very dependent on the success of sales. The purpose of this study was to determine and analyze the effect of Service, Promotion, and Price on Sales at PT. Alfindo Sentral Mobil Batam. The method used in this research is quantitative method. The population in this study are potential customers of PT. Alfindo Sentral Mobil with a total of 240 people (2022). The sample of this research is 71 respondents. The data collection technique used in this study was a questionnaire or questionnaire which was tested for validity and reliability. The data analysis technique of this research uses Multiple Linear Regression, Classical Assumption Test, Hypothesis Test (t Test and F Test), and Coefficient of Determination. Data processing in this study using the SPSS version 23 software program. The results of this study indicate that the service has a positive and significant effect on the sales of PT. Alfindo Sentral Mobil with a probability value of 0.041 < 0.05. Promotion has a positive and insignificant effect on sales of PT. Alfindo Sentral Mobil with a probability value of 0.085 > 0.05. Price has a positive and insignificant effect on sales of PT. Alfindo Sentral Mobil with a probability value of 0.143 > 0.05. The coefficient of determination value of 85.1% shows the contribution of services, promotions, and prices to the sales of PT. Alfindo Sentral Mobil and the remaining 14.9% are explained by various other variables not proposed in this study.

Komitmen organisasi dan kepercayaan terhadap kinerja manajerial Suharto Suharto; Marhaban Sigalingging; Ngaliman Ngaliman
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 2 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232208

Penelitian ini membahas peran sumber daya manusia pada organisasi dan melakukan pengukuran kinerja karyawan melalui kontribusi yang diberikan kepada organisasi. Tujuan penelitian ini yaitu untuk mengkaji mengenai komitmen organisasi dan kepercayaan terhadap kinerja manajerial. Penelitian ini merupakan peneltian deskriptif kuantitatif melalui metode survei Data diperoleh menggunakan instrumen yang didistribusikan kepada 120 karyawan dan di analisis menggunakan SEM dan aplikasi program Lisrel. Hasil penelitian menemukan bahwa kinerja manajerial seorang karyawan terbentuk apabila karyawan memiliki komitmen dan memberikan kontribusi serta melibatkan diri secara langsung kepada organisasi. Kinerja manajerial secara signifikan dapat diterapkan kepada setiap karyawan karena dapat mencapai tujuan organisasi. Semakin baik kepercayaan karyawan maka kinerja seorang karyawan akan meningkat melalui komitmen organisasi. Penelitian ini dilakukan dalam kontek Indonesia. Namun, temuan penelitian ini berpeluang untuk dapat digeneralisasi terhadap organisasi-organisasi swasta yang ada di negara lain, terutama negara-negara di Asia Tenggara. Setiap negara dikawasan Asia Tenggara memiliki budaya yang berbeda mengingat Asia Tenggara merupakan kawasan yang sangat beragam termasuk dalam budaya berorganisasi sehingga ukuran komitmen organisasi dan kepercayaan terhadap kinerja manajerialnya pun tidak dapat digenelisir.

Komitmen organisasi dan kepercayaan terhadap kinerja manajerial Suharto Suharto; Marhaban Sigalingging; Ngaliman Ngaliman
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 2 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232208

Penelitian ini membahas peran sumber daya manusia pada organisasi dan melakukan pengukuran kinerja karyawan melalui kontribusi yang diberikan kepada organisasi. Tujuan penelitian ini yaitu untuk mengkaji mengenai komitmen organisasi dan kepercayaan terhadap kinerja manajerial. Penelitian ini merupakan peneltian deskriptif kuantitatif melalui metode survei Data diperoleh menggunakan instrumen yang didistribusikan kepada 120 karyawan dan di analisis menggunakan SEM dan aplikasi program Lisrel. Hasil penelitian menemukan bahwa kinerja manajerial seorang karyawan terbentuk apabila karyawan memiliki komitmen dan memberikan kontribusi serta melibatkan diri secara langsung kepada organisasi. Kinerja manajerial secara signifikan dapat diterapkan kepada setiap karyawan karena dapat mencapai tujuan organisasi. Semakin baik kepercayaan karyawan maka kinerja seorang karyawan akan meningkat melalui komitmen organisasi. Penelitian ini dilakukan dalam kontek Indonesia. Namun, temuan penelitian ini berpeluang untuk dapat digeneralisasi terhadap organisasi-organisasi swasta yang ada di negara lain, terutama negara-negara di Asia Tenggara. Setiap negara dikawasan Asia Tenggara memiliki budaya yang berbeda mengingat Asia Tenggara merupakan kawasan yang sangat beragam termasuk dalam budaya berorganisasi sehingga ukuran komitmen organisasi dan kepercayaan terhadap kinerja manajerialnya pun tidak dapat digenelisir.

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