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All Journal Jurnal Komunikasi PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) BULLET : Jurnal Multidisiplin Ilmu
Zulham Adamy
Universitas Terbuka
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Innovation of Marketing Media through the Creative Digital Brochure with Local Wisdom Gunawan Wiradharma; Melisa Arisanty; Yasir Riady; Khaerul Anam; Zulham Adamy
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.17589

Abstract

This article discusses marketing strategies related to the services of prospective millennial students through creative digital brochures based on local wisdom for Universitas Terbuka, Indonesia. The content in the existing printed brochure does not match the characteristics of millennial students and does not yet display the locality. As a solution, digital brochures can be a new medium for presenting products offered by universities as a cutting-edge innovation. Therefore, this research was conducted to design a creative digital brochure that contains local wisdom. In-depth interviews with prospective millennial students and the marketing team were conducted to obtain appropriate design input. Comprehensive results were obtained through this research which included components, the procedure, and design of creative digital brochures that are more attractive, and persuasive, and have the potential to increase the interest of the millennial generation in choosing Universitas Terbuka. The presence of this creative digital brochure can be an alternative branding tool to persuade the wider community, especially the millennial generation who are one of the main target markets.
Pengolahan Kelapa Menjadi Virgin Coconut Oil dengan Teknik Fermentasi di Desa Karanglayung Maman Sudirman; Angga Sucitra Hendrayana; Enceng Enceng; Zulham Adamy
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 3, No 1 (2023): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v3i1.249

Abstract

Fermentation is one of the techniques for making Virgin Coconut Oil (VCO) which is not widely known by the public. This technique has advantages over other methods because it is easy to do, inexpensive, and produces clear oil. However, the people of Karanglayung village are unfamiliar with the fermentation technique for making VCO. However, Karanglayung village has great potential for coconut plantations. Because of this, it is necessary to hold VCO processing training to improve the economic level of the community. Community Service Activities are carried out through three main stages: preparation, implementation, and evaluation. The community obtained information, benefits, and direct skills in processing VCO with fermentation techniques from this activity. VCO produced by participants had the largest volume of 276 mL with clear quality but sour smell. The evaluation showed that participants were satisfied with the activities, the lecture material, and feedback on questions asked during the activity. Besides being satisfied, 74% of participants are also interested in establishing their own VCO business.
Analysis of the Implementation of Village Funds Sourced from the State Budget in Banjarnegara Regency Enceng; Zulham Adamy; Maman Sudirman
BULLET : Jurnal Multidisiplin Ilmu Vol. 2 No. 2 (2023): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

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Abstract

This study aims to analyze how the implementation of Government Regulation Number 22 of 2015 concerning Amendments to Government Regulation Number 60 of 2014 for village funds originates from the State Revenue and Expenditure Budget (APBN). This study uses Grindle's theory, namely that policies depend on their content and context, and their level of success depends on the conditions of the three component variables of implementation resources: factors of power, interests, and the strategies of the actors involved; characteristics of institutions and authorities; and decision and responsiveness. The research method used is a descriptive comparative with five villages (Kalilunjar Village, Gentansari Village, Giritirta Village, Kebutuhduwur Village, and Pesangkalan Village) as research subjects. The study results show that from the aspect of power, the characteristics of institutions and authorities, decisions and responsiveness, and resources have gone well. The five villages also have the potential to become tourist villages. The implementation of village funds is intended for the realization of advanced, robust, independent, and prosperous villages and village communities.
Mengembangkan Bisnis Kopi Berbasis Nilai Ergo-Ikonik: Coffee Business Development Based on Ergo-Iconical Values Andriyansah Andriyansah; Rulinawaty Rulinawaty; Zulham Adamy; Septiyani Endang Yunitasari; Analisa Svastika Ning Gusti Djajasasmita
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 8 No. 4 (2023): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v8i4.4623

Abstract

The activity of implementing this community service aims to train participants with the target to be achieved is that participants can develop a Coffee Business based on Ergo-Iconical values. The method implemented is the pre-activity stage in the form of an initial meeting through online media, the Coordination Stage, the Implementation Stage, and the Evaluation Stage. Two known methods for maintaining post-harvest coffee quality are dry processing methods and wet methods. Ergo-iconic value is the superiority of market value with the comfort of typical products with dimensions of comfort in the value of function, comfort in the value of usefulness, and comfort in the value of pleasure. The training results also added marketing theories and facts and the application of product marketing strategies in the industrial 5.0 era so that they could develop their coffee business.
Co-Authors Analisa Svastika Ning Gusti Djajasasmita Andriyansah . Angga Sucitra Hendrayana Enceng Enceng Enceng Gunawan Wiradharma Khaerul Anam Maman Sudirman Melisa Arisanty Rulinawaty Rulinawaty Septiyani Endang Yunitasari Yasir Riady