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All Journal J-Intech (Journal of Information and Technology) Mavis : Jurnal Desain Komunikasi Visual
Jozua F Palandi
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Arts Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Mavis : Jurnal Desain Komunikasi Visual

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Perancangan Video Promosi Desa Beji untuk Meningkatkan Brand Awareness Jozua F Palandi; Ahmad Ufi Amrullah; Rahmat Kurniawan; Adita Ayu Kusumasari
MAVIS : Jurnal Desain Komunikasi Visual Vol 4 No 02 (2022): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v4i02.808

Abstract

Beji Village is one of several villages in the Junrejo District area which is located on the main road to Batu City. Beji Village is divided into three hamlets: Krajan Sae, Sawahan, and Karang Jambe. Most of the residents of Beji Village work at home as tempe producers. However, the community is still not familiar with tempe made by Beji Village, including its processed products. This is due to the lack of promotion from the villagers themselves. Designing this promotional video requires several methods. Starting from the data collection stage which was carried out by interviews, observation, documentation, and questionnaires. Next, we conducted a literature study and conducted an analysis using the SWOT analysis technique. The promotional media used is video media. This promotion entitled "Tempenesia" which uses the concept of story telling and inserts the concept of soft selling of processed products in it. The final test results from this Video got a total score of 566 out of a maximum total score of 572 in the very good category.
Co-Authors Ahmad Ufi Amrullah Fazar Arizal Fahmi Kurniawan, Rahmat Kusumasari, Adita Ayu Taufik Rachman