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All Journal BISNIS: Jurnal Bisnis dan Manajemen Islam Journal of Islamic Management
M. Adi Trisna Wahyudi
Universitas Hasyim Asy'ari Tebuireng
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Reformulasi Strategi Menembus Pasar Internasional PT. Berkat Mukmin Mandiri Sidoarjo M. Adi Trisna Wahyudi; Mahfudiyanto Mahfudiyanto; M. Thal’at Fahim
BISNIS Vol 10, No 2 (2022): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v10i2.16975

Abstract

This study aims to reveal the reformulation of strategies in penetrating the international market of PT. Berkat Mukmin Mandiri, Sidoarjo. The type of research used is descriptive qualitative with subjects are commissioners, HRD, Marketing Leaders, employees, government and overseas partners (buyers). The results showed that the role of stakeholders in increasing the coffee export market of PT. Berkat Mukmin Mandiri, among others are expanding the network of foreign partners, establishing business communication between organizations, establishing good relations with the government, always increasing product added value, applying working principles according to sharia principles, using the Blue Ocean strategy, carrying out export promotions, capturing existing market opportunities. and increase export targets, support to increase product added value and develop access to cooperation with foreign parties, assist product promotion through CTH (cooperative trading house), as a medium that helps exports and helps find markets in their country. Then the results of the SWOT analysis show that the right strategy in increasing the coffee export market of PT. Berkat Mukmin Mandiri is an SO (Strength – Opportunity) strategy, which is a strategy by utilizing strength as a tool to seize as many opportunities as possible.
Kepuasan Layanan Dalam Perspektif Islam (Studi Empiris pada Usaha Cuci Mobil Tasmin Mojokerto) M. Adi Trisna Wahyudi; Nadia Armadani
Journal of Islamic Management Vol. 3 No. 1 (2023): January
Publisher : Program Studi Manajemen Dakwah Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jim.v3i1.1181

Abstract

This study aims to illustrate how service satisfaction is an Islamic perspective on car wash businesses. Researchers collect data by means of interviews and documentation. The subject of this study was Mr. Tasmin's car wash business in Mojokerto The data analysis technique used was to use the concept of Miles and Huberman. The research findings produced by researchers are that customers feel comfortable if the price set is more affordable and the employee's attitude or actions to the customer seem good.
Co-Authors M. Thal’at Fahim Mahfudiyanto Mahfudiyanto Nadia Armadani