Article Per Year (5 Year)
p-Index From 2019 - 2024
0.659
P-Index
This Author published in this journals
All Journal Jurnal The Messenger GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Komunika: Jurnal Dakwah dan Komunikasi IBDA': Jurnal Kajian Islam dan Budaya Solidaritas: Jurnal Pengabdian
Warto
UIN Saizu Purwokerto
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Physics Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal The Messenger

 1 
The Segmentation of Local Television Audiences in Central Java in the Digital Era Warto Warto
Jurnal The Messenger Vol 11, No 2 (2019): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i2.1278

Abstract

This theme of this article is the audiences segmentation by local television in Central Java. This study is motivated by the large amount of number of local television stations that have sprung up, as the digital era progresses. This study uses qualitative descriptive approach with the sample of five television stations, namely Banyumas TV, Semarang TV, TVKU Semarang, Simpang5 TV Pati, and also Ratih TV Kebumen. The target of the audiences segmentation demographically is the people aged 30 years and above, except TVKU Semarang, namely teenagers and students aged 15-25 years. The development in the digital era is now an opportunity to maintain the existence of local television by doing convergence of digital media. The concept of ‘Think Global Act Local’ is the opposite in the local television industry to become ‘Think Local Act Global’, for the broadcasting world if they still want to exist in the digital media.
Co-Authors Agus Sriyanto Devi Alviana Nike Mutiara Fauziah Rindha Widyaningsih