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All Journal Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) JISOS: Jurnal ilmu sosial Journal of Scientific Research, Education, and Technology Joong-Ki
Anggil Nopra Lova
Sekolah Tinggi Ilmu Ekonomi Sakti Alam Kerinci
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pelatihan Digital Marketing Pada Benih Cabe Unggul Untuk Meningkatkan Perekonomian Desa Siulak Tenang Anggil Nopra Lova
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 1: Januari 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i1.1269

Abstract

This community service is carried out with the aim that chili farmers and BUMDes players in Siulak Tenang Village can understand and practice digital marketing for the chili seed products they produce and increase the income and economy of the people of Siulak Tenang Village. The chili seed digital marketing training was attended by 22 participants consisting of BUMDes officers and other members of the public who have an interest in digital marketing. The training was carried out by providing education and outreach about digital marketing, especially through the Shopee platform and Instagram social media which was then followed by exploration and digital marketing practices through shopee and Instagram. The output produced in this service is the formation of a BUMDes sub-business, namely chili peppers labeled ASCI. The trainees have professional Shopee and Instagram accounts and start filling out content for the promotion and sale of their BUMDes chili seed products.
PENGARUH HARGA DAN KUALITAS PRODUK PENGARUH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KOPI NUR Zefri Efdison; Anggil Nopra Lova; Yelnim Yelnim; Dorris Yadewani; Erni Febrina Harahap
JISOS: JURNAL ILMU SOSIAL Vol. 1 No. 12: Januari 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of price and product quality on consumer purchase decision of Nur Cofee. The sample from this study was 100 respondents. Data were collected with questionnaires that had been tested for validity and reliability. The data analysis techniques used are analysis, descriptive, multiple regression, coefficient of determination and hypothesis testing using the t test and the f test. The results showed that there was a significant influence between price on consumer purchase decision of citra alam inn. There is a significant influence between the product quality on consumer purchase decision of Nur Cofee. There is a significant influence between facilities, quality of service and experience on consumer purchase decision of citra alam lodging 2 simultaneously or together.
Pelatihan Digital Marketing Pada Benih Cabe Unggul Untuk Meningkatkan Perekonomian Desa Siulak Tenang Anggil Nopra Lova
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 1: Januari 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i1.1269

Abstract

This community service is carried out with the aim that chili farmers and BUMDes players in Siulak Tenang Village can understand and practice digital marketing for the chili seed products they produce and increase the income and economy of the people of Siulak Tenang Village. The chili seed digital marketing training was attended by 22 participants consisting of BUMDes officers and other members of the public who have an interest in digital marketing. The training was carried out by providing education and outreach about digital marketing, especially through the Shopee platform and Instagram social media which was then followed by exploration and digital marketing practices through shopee and Instagram. The output produced in this service is the formation of a BUMDes sub-business, namely chili peppers labeled ASCI. The trainees have professional Shopee and Instagram accounts and start filling out content for the promotion and sale of their BUMDes chili seed products.
Purchase Determinants Of Customer Loyalty: The Mediating Effect Of E-Trust In E-Commerce Anggil Nopra Lova; Gampo Haryono
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 2 No. 3 (2023): Vol. 2 No. 3 2023
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v2i3.192

Abstract

This study aims to find out and explain how the effect of e-service quality and website image on e-customer loyalty when online shopping is mediated by e-customer trust in e-commerce, both directly and indirectly. this research is quantitative. The sampling method used was purposive sampling with a research instrument in the form of a questionnaire which was distributed to 280 respondents who had used the e-commerce service. The results showed that the e-service quality and website image quality had a direct effect on e-customer trust and e-customer loyalty. E-trust has an important role in mediating the relationship between e-service quality and recovery service quality on e-customer loyalty. Therefore, an e-commerce must be able to make customers trusted by providing good e-service quality and good image in the event of a service failure by the company, learning from these findings we must maintain customer trust in terms of customer service so that these customers remain loyal and do not switch to competitors.
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK PENGARUH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KOPI NUR Zefri Efdison; Anggil Nopra Lova; Deky Hamdani
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4: Juli 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of price and product quality on consumer purchase decision of Nur Cofee. The sample from this study was 100 respondents. Data were collected with questionnaires that had been tested for validity and reliability. The data analysis techniques used are analysis, descriptive, multiple regression, coefficient of determination and hypothesis testing using the t test and the f test. The results showed that there was a significant influence between price on consumer purchase decision of citra alam inn. There is a significant influence between the product quality on consumer purchase decision of Nur Cofee. There is a significant influence between facilities, quality of service and experience on consumer purchase decision of citra alam lodging 2 simultaneously or together
Pelatihan Digital Marketing Pada Benih Cabe Unggul Untuk Meningkatkan Perekonomian Desa Siulak Tenang Anggil Nopra Lova
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 1: Januari 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i1.1269

Abstract

This community service is carried out with the aim that chili farmers and BUMDes players in Siulak Tenang Village can understand and practice digital marketing for the chili seed products they produce and increase the income and economy of the people of Siulak Tenang Village. The chili seed digital marketing training was attended by 22 participants consisting of BUMDes officers and other members of the public who have an interest in digital marketing. The training was carried out by providing education and outreach about digital marketing, especially through the Shopee platform and Instagram social media which was then followed by exploration and digital marketing practices through shopee and Instagram. The output produced in this service is the formation of a BUMDes sub-business, namely chili peppers labeled ASCI. The trainees have professional Shopee and Instagram accounts and start filling out content for the promotion and sale of their BUMDes chili seed products.
Co-Authors Dorris Yadewani Erni Febrina Harahap Gampo Haryono Hamdani, Deky Yelnim Yelnim Zefri Efdison