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All Journal AGRIMOR SEIKO : Journal of Management & Business AGRINESIA: Jurnal Ilmiah Agribisnis Jurnal Peternakan Lokal Jurnal Pengabdian Masyarakat Teknologi Pertanian JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
Ramlan Mustafa
Program Studi Agribisnis, Fakultas Pertanian, Universitas Negeri Gorontalo
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary

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Journal : AGRIMOR

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Orientasi Kewirausahaan dan Pasar Serta Efeknya terhadap Kinerja Bisnis (Studi Kasus Pada Pelaku UMKM Olahan Pangan di Kabupaten Bone Bolango) Ramlan Mustafa
AGRIMOR Vol 8 No 2 (2023): AGRIMOR - April 2023
Publisher : Fakultas Pertanian, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ag.v8i2.2080

Abstract

This research is expected to be able to determine the impact of entrepreneurial orientation and market orientation on business performance (Case Study on food processing MSME actors in Bone Bolango Regency) to a certain extent and at the same time. The data in this study were collected based on opinion polls or questionnaires. The number of respondents was 43 people.The research data was analyzed using multiple quantitative inferential regression.The results showed that (1) Enterprising direction significantly influences business implementation in food processing MSME actors in Bone Bolango Regency with a partial determination coefficient value of 22,30 %, (2) Market Orientation has an effect positive and significant impact on business implementation in food processing SMEs in Bone Bolango Regency with a partial determination coefficient of 35,10 % (3) Enterprising market and market orientation together have a positive and significant influence on business performance s in food processing SMEs in Bone Bolango Regency. The coefficient of determination is 57,40 % and the difference is 42,60 % which can be explained by other factors not analyzed in this review, such as management skills, business strategy, social capital, local wisdom and marketing mix effectiveness.
Co-Authors Agustinus Moonti Anisa Anisa Asda Rauf Cici Djafar Dewi Puspita Sari Dwi Kurniawan Dondo Ijhan Bobihu Lusi Indriani Maharani S. Lapananda Milawaty Ismail Moh Fais Ponto Moh Fais Pontoh Mohammad Zubair Hippy Nisa Dwi Cahyani Nur Cindi Rahim Nurhayati Lasena Nurul Wakhidah Ria Indriani Ruslan Pondaag Samin Pakaya Soraya Panigoro Sri Anggita Mahmud St Aisyah R Yanti Saleh Yanti Saleh Yuriko Boekoesoe Yuriko Boekoesoe, Yuriko