Article Per Year (5 Year)
p-Index From 2019 - 2024
1.203
P-Index
This Author published in this journals
All Journal JURNAL KOMUNIKASI DAN BISNIS Jurnal Manajemen Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Hendratmoko
Institut Bisnis dan Informatika Kwik Kian Gie
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
THE EFFECT OF MARKETING COMMUNICATION AND RELIGIOCITY ON CUSTOMER LOYALTY: CASE STUDY IN DOJO 37 Hendratmoko; Elisabeth Vita Mutiarawati
JURNAL KOMUNIKASI DAN BISNIS Vol. 10 No. 2 (2022): Jurnal Komunikasi dan Bisnis Vol. 10 No. 2 Tahun 2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i2.908

Abstract

The purpose of this study is to analyze the influence of marketing communication variables and religiocity variables on customer loyalty. This study also analyzed the role of religiocity variables as mediator variables between marketing communication variables and loyalty variables.This research uses a quantitative approach. and interviews with five respondents to confirm quantitative research findings. Sampling was conducted in February 2022. The population in this study was the entire Karateka Dojo 37 Indonesia in Rawamangun, East Jakarta. The number of samples in this research was 75 respondents. This number of samples meets the conditions in the analysis using the SEM-PLS method.The results of this study prove that marketing communication has a positive and significant influence on customer loyalty. Meanwhile religiocity has no influence on customer loyalty. The results of interviews with five respondents revealed that the improper way of delivery led to a multi-interpretation of the religiocity aspect. The religiocity variable cannot act as a mediator variable between marketing communication and loyalty.This research contributed to the theory of customer retaining strategies, especially in karate organizations in Indonesia. This research also proves that in today's era of very fierce competition, the use of marketing communication is one of the most effective ways to maintain customer loyalty.
THE INFLUENCE OF LEADERSHIP, COMMUNICATION, AND SPIRITUALITY ON ORGANIZATIONAL PERFORMANCE: CASE STUDY AT SKG INDONESIA KARATE SCHOOL Hendratmoko; Elisabeth Vita Mutiarawati
JURNAL KOMUNIKASI DAN BISNIS Vol. 11 No. 1 (2023): Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 Tahun 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.969

Abstract

The purpose of this study is to analyze the influence of leadership, communication, and spirituality variables on organizational performance. This study uses a qualitative approach by conducting in-depth interviews with five respondents. The five respondents are active karate practitioners who hold a black belt. The results of this study prove that the variables of leadership, communication, and spirituality have a significant influence on organizational performance. The role of the communication variable as a common moderator of the relationship between leadership and spirituality variables on performance and the spirituality variable as a partial moderator of the relationship between communication and leadership variables on performance.
INTENTION PENYANDANG DISABILITAS DALAM MENGGUNAKAN PRODUK PERBANKAN SYARIAH DI INDONESIA Hendratmoko
Jurnal Manajemen Vol 10 No 2 (2021): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v10i2.741

Abstract

The market share of Islamic banking in Indonesia has only reached 5.95% and there are still many people with disabilities, especially those who are Muslim, who have not used Islamic banking products in Indonesia.The purpose of this study is to determine what factors influence the intention or intention of people with disabilities to use Islamic banking products. This study is different from previous studies because it only focuses on persons with disabilities and the population drawn is persons with disabilities in Jabodetabek (Jakarta, Bogor, Depok, Tangerang and Bekasi).The research approach uses quantitative research by taking a sample of 126 respondents with disabilities in the Jabodetabek area. Sampling was carried out using purposive sampling during the period December 2020.From this research, the conclusion is that the factors attitude, reliogisity, knowledge and place have a positive and significant effect on intention. Keywords: Intention, Attitude, Reliogisity, Knowledge and Place
PERAN MEREK SEBAGAI VARIABEL MEDIATOR TERHADAP LOYALITAS PELANGGAN: STUDI KASUS PELANGGAN BTS MEAL DI JABODETABEK Hendratmoko
Jurnal Manajemen Vol 11 No 1 (2021): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i1.753

Abstract

Brands and products contribute to customer loyalty. The purpose of this study: to analyze how the influence of brand, product, halal, and customer satisfaction on BTS meal customer loyalty in the Jabodetabek area; analyze the role of the brand as a mediator variable between product, halal, and customer satisfaction on customer loyalty BTS meal in the Jabodetabek area. This study uses a quantitative approach. The research was conducted on 12-23 June 2021 with as many as 100 student respondents in the Greater Jakarta area. Sampling by purposive sampling. The results of the study revealed that brands and products have a significant influence on customer loyalty to BTS meals. Brands play a role as a full mediation, especially in the relationship between customer satisfaction and customer loyalty to BTS meals. The influence of brands and products is very significant on customer loyalty to a product. To obtain, maintain and develop loyal customers, companies must continue to improve product quality and carry out brand development and strengthening strategies. Keywords: Loyalty, Brand, Product, Full Mediation
STRATEGI KOLABORASI MODEL PENILAIAN KREDIT ALTERNATIF DIGITAL PADA LEMBAGA KEUANGAN MIKRO Hendratmoko
Jurnal Manajemen Vol 11 No 2 (2022): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i2.871

Abstract

Microfinance Institution (MFI) is a type of financial institutions with its considerable potential to be developed, especially established to provide services in financing products for the micro and ultra-micro segments. However, many of the MFIs actually experience difficulties in evaluating the feasibility of prospective debtors due to the absence of loan history. In addition, at the aggregate level, MFIs have a high level of non-performing loans, considering that the management only relies on social relations and closeness with prospective debtors when conducting feasibility study for loan. On the other hand, a program has been initiated by OJK since 2021 in collaboration between Financial Service Institutions and Digital Financial Providers, one of which is for MFIs with the aim of increasing productivity and efficiency by digitizing business processes. Taking into consideration to the program that has been initiated by OJK and the challenges faced by MFI industry, the aim of this study is to develop a digital alternative credit scoring strategy design with a partnership scheme in microfinance institutions. In this study, several relevant theories were used to support the analysis process, including product development strategies, external analysis (PESTEL), and internal analysis (tangible and intangible resources). As for data collection techniques Included in-depth interview and document review. The results showed that the strategy is needed in the short term (less than 1 year), medium term (1-3 years), and long term (more than 3 years) starting from matching relevant services, preparing various provisions and supporting tools needed, to institutional strengthening from the MFIs that will make an optimal collaboration to increase the role and contribution of MFIs to the economic growth in the long run.
Mengembangkan Literasi Keuangan Masyarakat melalui Webinar ‘Kenali Fintech Lending Legal dan Ilegal’ Elisabeth Vita; Yosef Dema; Sigit Birowo; Hendratmoko
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 2 (2024): Edisi April 2024
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v1i2.1125

Abstract

Celebrating the innovation and creativity in the Fintech space, the webinar, 'Understanding Legal and Illegal Fintech,' is a dynamic exploration led by seasoned industry experts. With a focus on the intricate legal and ethical dimensions of financial technology, participants will gain invaluable insights to navigate this rapidly evolving landscape responsibly. From dissecting legal frameworks to delving into compliance requirements and regulatory nuances, the webinar provides a solid foundation. Furthermore, it offers practical strategies for identifying and mitigating risks associated with illegal practices, while also stressing the importance of consumer empowerment and community support in Fintech lending. Through engaging presentations, real-life case studies, and interactive discussions, attendees will not only grasp the importance of legal compliance and ethical practices but also gain a deeper understanding of consumer protection in the realm of Fintech.
Co-Authors Elisabeth Vita Elisabeth Vita Mutiarawati Sigit Birowo Yosef Dema