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All Journal JURNAL KOMUNIKASI DAN BISNIS Jurnal Manajemen Jurnal Ekonomi Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Elisabeth Vita Mutiarawati
Institut Bisnis dan Informatika Kwik Kian Gie
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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THE EFFECT OF MARKETING COMMUNICATION AND RELIGIOCITY ON CUSTOMER LOYALTY: CASE STUDY IN DOJO 37 Hendratmoko; Elisabeth Vita Mutiarawati
JURNAL KOMUNIKASI DAN BISNIS Vol. 10 No. 2 (2022): Jurnal Komunikasi dan Bisnis Vol. 10 No. 2 Tahun 2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i2.908

Abstract

The purpose of this study is to analyze the influence of marketing communication variables and religiocity variables on customer loyalty. This study also analyzed the role of religiocity variables as mediator variables between marketing communication variables and loyalty variables.This research uses a quantitative approach. and interviews with five respondents to confirm quantitative research findings. Sampling was conducted in February 2022. The population in this study was the entire Karateka Dojo 37 Indonesia in Rawamangun, East Jakarta. The number of samples in this research was 75 respondents. This number of samples meets the conditions in the analysis using the SEM-PLS method.The results of this study prove that marketing communication has a positive and significant influence on customer loyalty. Meanwhile religiocity has no influence on customer loyalty. The results of interviews with five respondents revealed that the improper way of delivery led to a multi-interpretation of the religiocity aspect. The religiocity variable cannot act as a mediator variable between marketing communication and loyalty.This research contributed to the theory of customer retaining strategies, especially in karate organizations in Indonesia. This research also proves that in today's era of very fierce competition, the use of marketing communication is one of the most effective ways to maintain customer loyalty.
DOES INSTITUTIONAL OWNERSHIP AFFECT THE VALUE RELEVANCE OF ACCOUNTING INFORMATION? Rizka Indri Arfianti; Prima Apriwenni; Martha Ayerza Esra; Elisabeth Vita Mutiarawati; Brenda Aurellia
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

The purpose of this study was to find out whether the value relevance of the fair value of assets and liabilities at levels 1 and 2 is higher than at level 3 and to find out whether institutional ownership increases the value relevance of the fair value of assets at level 1, level 2 and level 3. This research was conducted in banking companies listed on the Indonesia Stock Exchange for the 2018-2020 period, which was determined using the purposive sampling method so that 90 company sample data were selected. Using the panel data linear regression method, the results show that the fair value of level 3 assets is more relevant than levels 1 and 2, while the fair value of liabilities at levels 1 and 2 produces a higher relevance than level 3. This research shows that it is not proven that level 1 and 2 fair value information is more relevant than level 3 for investor decision making. In subsequent tests, institutional ownership is not proven to increase the relevance of the fair value of level 1, level 2 and level 3 assets.
THE INFLUENCE OF LEADERSHIP, COMMUNICATION, AND SPIRITUALITY ON ORGANIZATIONAL PERFORMANCE: CASE STUDY AT SKG INDONESIA KARATE SCHOOL Hendratmoko; Elisabeth Vita Mutiarawati
JURNAL KOMUNIKASI DAN BISNIS Vol. 11 No. 1 (2023): Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 Tahun 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.969

Abstract

The purpose of this study is to analyze the influence of leadership, communication, and spirituality variables on organizational performance. This study uses a qualitative approach by conducting in-depth interviews with five respondents. The five respondents are active karate practitioners who hold a black belt. The results of this study prove that the variables of leadership, communication, and spirituality have a significant influence on organizational performance. The role of the communication variable as a common moderator of the relationship between leadership and spirituality variables on performance and the spirituality variable as a partial moderator of the relationship between communication and leadership variables on performance.
A STUDY OF STUDENT PERSEPECTIVES ON ACHIEVEMENT MOVITATION IN LEARNING ENGLISH AT KWIK KIAN GIE SCHOOL OF BUSINESS IN NORTH JAKARTA Yosef Dema; Elisabeth Vita Mutiarawati; Yohanes Langgar Billy
JURNAL KOMUNIKASI DAN BISNIS Vol. 10 No. 1 (2022): Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 Tahun 2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.838

Abstract

The most important aspect in achieving linguistic goals is motivation. The purpose of the research is to learn about the students' motivation for accomplishing their English class goals. Purposive sampling was used throughout the study, which lasted from 2019 to 2021. Thirty students were interviewed carefully and semi-structured for data. The following three questions were posed to all participants: “How confident are the students in achieving good learning outcomes?”, “What motivates them to achieve these outcomes?”, and “What tactics are used to achieve expected results?” The data was analyzed using the traditional content analysis method. Positive and negative attitudes, intrinsic and extrinsic impulses, and principled eclecticism tactics all lead to good or bad learning results, according to the study. Lecturers should foster students' positive attitudes toward learning, increase their integrative and instrumental drives, and encourage students to use a variety of learning methodologies in order to obtain great academic results.
ASPEK BISNIS USAHA NGAMBING DI KELAPA GADING JAKARTA UTARA Brastoro Brastoro; Elisabeth Vita Mutiarawati
Jurnal Manajemen Vol 11 No 1 (2021): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i1.807

Abstract

The writing of the Ngambing business plan is due to the changing lifestyle of the general public who are interested in new, practical products that can support this lifestyle. So the author opened a goat satay box rice business which is rarely found. Ngambing has competitors in the same industry, but are presented with their own uniqueness. Therefore, an analysis of the industry and competitors has been carried out and the results can be seen the advantages and disadvantages of each business. Ngambing provides products in the form of goat satay rice boxes with various choices of Indonesian spices. And use a variety of marketing strategies. Ngambing has a production plan flow that involves internal and external parties. Ngambing plans the need for five employees to carry out its operational activities. The initial investment required by Ngambing is Rp. 695,868,373. Sources of funds obtained from personal savings and parents. Ngambing has considered the impacts and risks of existing businesses, and tries to minimize them according to applicable standards. From the results of the calculation of Net Present Value, Payback Period, Profitability Index, and Break Even Point are declared feasible to be run by the company. Keywords: NPV, Payback Period (PP), Profitability Index (PI), BEP.
Pelatihan Peningkatan Keterampilan Bahasa Inggris bagi Para Calon Imam Projo di Wisma Puruhita Klender, Keuskupan Agung Jakarta Elisabeth Vita Mutiarawati; Yosef Dema
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 1 (2023): Edisi Oktober 2023
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v1i1.1071

Abstract

Efforts to Improve English Skills for Priest Candidates in Jakarta were undertaken to enhance English proficiency and communication skills of Diocesan Priest Candidates. Conducted from September to December 2021 at Wisma Puruhita Klender, East Jakarta, the program employs interactive language learning methodologies led by qualified language instructors from Kwik Kian Gie School of Business Jakarta. The curriculum integrates practical application through real-life scenarios, case studies, and field visits to pastoral settings. Evaluation mechanisms encompass periodic tests, quizzes, and feedback sessions to ensure a comprehensive assessment of language acquisition and practical communicative abilities. Anticipated outcomes include improved English proficiency, enhanced communication skills, increased cultural competence, and a positive impact on pastoral work. Recognizing challenges such as diverse language backgrounds and time constraints, the program proposes tailored language support and flexible scheduling options. The conclusion envisions a cohort of priest candidates equipped with the linguistic and communicative tools necessary for impactful pastoral engagement within their diverse congregations. This initiative aspires to contribute to the growth and connectivity within religious communities in Jakarta, fostering inclusive communication and deepening the bonds between diocesan priest candidates and peoples they serve.
Co-Authors Brastoro Brastoro Brenda Aurellia Hendratmoko Martha Ayerza Esra Prima Apriwenni Rizka Indri Arfianti YOHANES LANGGAR BILLY Yosef Dema