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All Journal JURNAL KOMUNIKASI DAN BISNIS Jurnal Manajemen Jurnal Ekonomi Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Elisabeth Vita Mutiarawati
Institut Bisnis dan Informatika Kwik Kian Gie
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : JURNAL KOMUNIKASI DAN BISNIS

 1 
THE EFFECT OF MARKETING COMMUNICATION AND RELIGIOCITY ON CUSTOMER LOYALTY: CASE STUDY IN DOJO 37 Hendratmoko; Elisabeth Vita Mutiarawati
JURNAL KOMUNIKASI DAN BISNIS Vol. 10 No. 2 (2022): Jurnal Komunikasi dan Bisnis Vol. 10 No. 2 Tahun 2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i2.908

Abstract

The purpose of this study is to analyze the influence of marketing communication variables and religiocity variables on customer loyalty. This study also analyzed the role of religiocity variables as mediator variables between marketing communication variables and loyalty variables.This research uses a quantitative approach. and interviews with five respondents to confirm quantitative research findings. Sampling was conducted in February 2022. The population in this study was the entire Karateka Dojo 37 Indonesia in Rawamangun, East Jakarta. The number of samples in this research was 75 respondents. This number of samples meets the conditions in the analysis using the SEM-PLS method.The results of this study prove that marketing communication has a positive and significant influence on customer loyalty. Meanwhile religiocity has no influence on customer loyalty. The results of interviews with five respondents revealed that the improper way of delivery led to a multi-interpretation of the religiocity aspect. The religiocity variable cannot act as a mediator variable between marketing communication and loyalty.This research contributed to the theory of customer retaining strategies, especially in karate organizations in Indonesia. This research also proves that in today's era of very fierce competition, the use of marketing communication is one of the most effective ways to maintain customer loyalty.
THE INFLUENCE OF LEADERSHIP, COMMUNICATION, AND SPIRITUALITY ON ORGANIZATIONAL PERFORMANCE: CASE STUDY AT SKG INDONESIA KARATE SCHOOL Hendratmoko; Elisabeth Vita Mutiarawati
JURNAL KOMUNIKASI DAN BISNIS Vol. 11 No. 1 (2023): Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 Tahun 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.969

Abstract

The purpose of this study is to analyze the influence of leadership, communication, and spirituality variables on organizational performance. This study uses a qualitative approach by conducting in-depth interviews with five respondents. The five respondents are active karate practitioners who hold a black belt. The results of this study prove that the variables of leadership, communication, and spirituality have a significant influence on organizational performance. The role of the communication variable as a common moderator of the relationship between leadership and spirituality variables on performance and the spirituality variable as a partial moderator of the relationship between communication and leadership variables on performance.
A STUDY OF STUDENT PERSEPECTIVES ON ACHIEVEMENT MOVITATION IN LEARNING ENGLISH AT KWIK KIAN GIE SCHOOL OF BUSINESS IN NORTH JAKARTA Yosef Dema; Elisabeth Vita Mutiarawati; Yohanes Langgar Billy
JURNAL KOMUNIKASI DAN BISNIS Vol. 10 No. 1 (2022): Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 Tahun 2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.838

Abstract

The most important aspect in achieving linguistic goals is motivation. The purpose of the research is to learn about the students' motivation for accomplishing their English class goals. Purposive sampling was used throughout the study, which lasted from 2019 to 2021. Thirty students were interviewed carefully and semi-structured for data. The following three questions were posed to all participants: “How confident are the students in achieving good learning outcomes?”, “What motivates them to achieve these outcomes?”, and “What tactics are used to achieve expected results?” The data was analyzed using the traditional content analysis method. Positive and negative attitudes, intrinsic and extrinsic impulses, and principled eclecticism tactics all lead to good or bad learning results, according to the study. Lecturers should foster students' positive attitudes toward learning, increase their integrative and instrumental drives, and encourage students to use a variety of learning methodologies in order to obtain great academic results.
Co-Authors Brastoro Brastoro Brenda Aurellia Hendratmoko Martha Ayerza Esra Prima Apriwenni Rizka Indri Arfianti YOHANES LANGGAR BILLY Yosef Dema