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All Journal Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Publikasi Ilmu Manajemen
Titik Rianawati
Politeknik Stibisnis
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALITY PADA PT BANK RAKYAT INDONESIA UNIT GUNUNGPATI SEMARANG Sabtarini Kusumaningsih; Titik Rianawati
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol 2 No 1 (2023): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v2i1.1052

Abstract

The purpose of this study is to provide empirical evidence of the influence of Relationship Marketing on Customer Loyalty on PT.Bank Rakyat Indonesia Unit Gunungpati Semarang. The analytical method used in this research is the method kuantitaitif with multiple regression testing by performing classical assumption test before getting the best research model . The variable in this study is the Customer Value , Trust, Financial Bonds as independent variables and Customer Loyalty as the dependent variable . Total population of this study was 290 respondents using simple random sampling technique was obtained 74 respondents. The results of this research are Customer Value , Trust , Financial Bonds significant effect on Customer Loyalty
Strategi Menciptakan Entrepreneur Andal Melalui Pendidikan Teori 4P Untuk Pengembangan Kreativiatas Dalam Pendidikan Entrepreneurship Sabtarini Kusumaningsih; Titik Rianawati
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 2 (2023): Juni : Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i2.2365

Abstract

The purpose of this study is to find out the strategies used in developing creativity in entrepreneurship education through 4P theory education in order to create reliable entrepenuers. The method used in this study is a qualitative descriptive method by utilizing qualitative information or data which is described descriptively with the intention of exploring a phenomenon or social reality. The variables used in this research are strategy, creativity development, entrepreneur, 4P theory education, dan entrepreneurship education. The result of this study are by using learning strategies through 4P theory education and developing creativity, reliable entrepreneure can be created.
Co-Authors Sabtarini Kusumaningsih