Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Vol 2 No 1 (2023): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan

PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALITY PADA PT BANK RAKYAT INDONESIA UNIT GUNUNGPATI SEMARANG

Sabtarini Kusumaningsih (Politeknik Stibisnis)
Titik Rianawati (Politeknik Stibisnis)

Article Info

Publish Date
28 Jan 2023

Abstract

The purpose of this study is to provide empirical evidence of the influence of Relationship Marketing on Customer Loyalty on PT.Bank Rakyat Indonesia Unit Gunungpati Semarang. The analytical method used in this research is the method kuantitaitif with multiple regression testing by performing classical assumption test before getting the best research model . The variable in this study is the Customer Value , Trust, Financial Bonds as independent variables and Customer Loyalty as the dependent variable . Total population of this study was 290 respondents using simple random sampling technique was obtained 74 respondents. The results of this research are Customer Value , Trust , Financial Bonds significant effect on Customer Loyalty

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Journal Info
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Website

Abbrev

jempper

Publisher

Sekolah Tinggi Ilmu Ekonomi Trianandra

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JEMPPER : Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan (p-ISSN : 2809-5901 (print), e-ISSN : 2809-6037 (online) adalah merupakan merupakan journal yang mempublikasikan artikel-artikel ilmiah dalam studi Ilmu Ekonomi Manajemen yaitu manajemen sumber daya manusia, manajemen keuangan, manajemen ...