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All Journal Populer: Jurnal Penelitian Mahasiswa JURNAL PENGABDIAN MASYARAKAT AKADEMISI
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Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan
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STRATEGI PEMASARAN ANALISIS SWOT PADA BELIKOPI PASCA PANDEMI (STUDI KASUS OTLET BELIKOPI CABANG LAMONGAN) Awal Ramadhani; Sutikno; Mu’ad; Dwi Reni Nisvul Lailyningsih; Sukahar
Populer: Jurnal Penelitian Mahasiswa Vol. 1 No. 3 (2022): September : Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v1i3.516

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran menggunakan Analisis SWOT pada outlet Belikopi cabang Lamongan. Jenis penelitian ini menggunakan dskriptif kualitatif, metode pengumpulan data dengan menggunakan wawancara, observasi dan studi pustaka. Wawancara dilakukan pada pimpinan, karyawan dan pengunjung Outlet Belikopi cabang Lamongan. Untuk menganalisis data Triangulation, Teknik Analisis, Data reduksi. Hasil analis SWOT menunjukan bahwa strength (kekuatan) yaitu lokasi yang strategis, produk yang berkualitas dan unggulan, produk yang beragam, harga yang terjangkau konsumen, dan pelayanan yang ramah. Sedangkan weakness (kelemahan) yang dimiliki adalah adanya karyawan yang datang terlambat, masih minimnya fasilitas yang ada opportunity (peluang) yaitu meningkatnya permintaan konsumen, peluang pasar yang luas, meningkatkan pemasaran melalui media sosial, kualitas produk diakui konsumen. Sedangkan, threat (ancaman) adalah pesaing yang bergerak pada bidang yang sama, pesaing yang memberikan harga miring, dan mulai tumbuhnya kafe yang baru.Strategi yang dapat digunakan BELIKOPI Lamongan berdasarkan matriks SWOT yaitu dengan membuka cabang baru, mengintensifkan promosi pada pasar, menjaga kualitas produk yang ditawarkan, memanfaatkan media sosial sebagai sarana untuk melakukan promosi, dan memberikan fasilitas berupa musholla dan non-smoking area serta kamar mandi agar konsumen merasa lebih nyaman saat berada di kafe.
PENGEMBANGAN UMKM MELALUI LITERASI DIGITAL PADA DESA PARENGAN KECAMATAN MADURAN Muhammad Iqbal M; Sawabi; Didik Puji Wahyono; Ardiansyah AH; Sukahar; Sutikno
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 1 No. 4 (2023): Oktober
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jpma.v1i4.311

Abstract

Parengan Village is one of the leading villages located in Maduran District, Lamongan Regency. Parengan village has a lot of good potential. There are 16 MSMEs that are the source of life for the people of Parengan Village with various types of businesses consisting of woven crafts, woven sarongs, handicrafts, cosmetic businesses, food businesses, livestock businesses, agriculture to service providers. This service involved 16 MSME partners who were in Parengan Village. The problem faced by MSME partners in Parengan Village is a lack of understanding of digital literacy, so that in running their business most of them still use conventional methods. To help solve the problems faced by MSME partners, socialization was carried out regarding digital literacy and assistance in implementing digital MSMEs. The stages carried out in this service consist of 4 stages, starting from the coordination stage, the socialization stage, the mentoring stage and the evaluation stage. The results of the socialization activities that have been carried out show that knowledge and insight regarding digital literacy has increased, this is supported by a desire to learn from MSME partners in digitizing their businesses. Then from the mentoring activities that have been carried out, it shows that MSME partners have started to be able to implement their business promotions through social media such as Instagram, Facebook and WA Business as well as make sales through e-commerce sites such as Shopee, Tokopedia or Lazada
Co-Authors Ardiansyah AH Awal Ramadhani Didik Puji Wahyono Dwi Reni Nisvul Lailyningsih Muhammad Iqbal M Mu’ad Sawabi Sutikno