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All Journal Jurnal Ilmiah Satyagraha Sustainable Environmental and Optimizing Industry Journal
Tri Seno Anjanarko
Universitas Sunan Giri Surabaya
Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences

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NILAI PELANGGAN DITINJAU DARI KELAS MEREK DAN CITRA MEREK PADA PRODUK KOSMETIK Rahayu Mardikaningsih; Samsul Arifin; Arif Rachman Putra; Misbachul Munir; Tri Seno Anjanarko
Jurnal Ilmiah Satyagraha Vol 6, No 1 (2023)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v6i1.732

Abstract

Marketing Management is not only faced with increasingly strong business competition but also changes in consumer behavior. The development of technology and changes in lifestyle cause consumers to have dynamic behavior. Customer value is one of the consumer behavior that can change the direction of the company's marketing. All factors considered capable of influencing customer value were studied such as brand class and brand image. This research was conducted to determine customer value in terms of brand class and brand image. The study was conducted on 90 users of SKII brand facial care products. The research sample was obtained by purposive sampling which will then fill in the questionnaire which is the source of the data for this research. The data is processed by regression technique. The results of the study show that brand class influences the formation of customer value to consumers. The results showed that the brand class affects the formation of customer value to consumers. In addition, this study also shows that customer value can be developed by developing a brand image. Brand class together with brand image have been proven to build customer value to consumers
Work Effectiveness Examined through the Aspects of Workload and Burnout Eli Retnowati; Mila Hariani; Moch. Irfan; Didit Darmawan; Arif Rachman Putra; Tri Seno Anjanarko; Misbachul Munir
Sustainable Environmental and Optimizing Industry Journal Vol 5, No 1 (2023)
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/seoi.v5i1.1739

Abstract

This study aims to examine the influence of workload and burnout on employee work effectiveness. It employs a quantitative method with data collection through questionnaires. The research methodology involves data collection through questionnaires distributed to 120 employees of PT ABC in Gresik City. The sampling technique employed is saturation sampling, involving all employees of PT ABC in Gresik City. Regression analysis is utilized to test the relationship between workload and burnout variables on employee work effectiveness. The results of this study indicate a significant relationship between workload and burnout and employee work effectiveness. The higher the workload borne by employees, the higher the likelihood of experiencing burnout, which ultimately has a negative impact on their work effectiveness
TRANSFORMASI PELAYANAN PUBLIK: MEMAHAMI PERAN KOMPETENSI PEGAWAI KECAMATAN DAN TEKNOLOGI INFORMASI DALAM MENINGKATKAN KEPUASAN PUBLIK Didit Darmawan Darmawan; Tri Seno Anjanarko; Nurul Masithoh Masithoh
Jurnal Ilmiah Satyagraha Vol 6, No 2 (2023)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v6i2.858

Abstract

Melaksanakan investigasi berdasarkan pengaruh yang diberikan oleh kompetensi pegawai kecamatan dan penerapan teknologi informasi terhadap kepuasan publik menjadi tujuan dari adanya studi ini. Studi ini dilakukan dengan menggunakan metode asosiatif dan melibatkan dua variabel bebas yaitu kompetensi pegawai kecamatan dan penerapan teknologi informasi, serta satu variabel terikat yaitu kepuasan publik. Penduduk yang menjadi responden ada 50 dan mereka berasal dari salah satu kecamatan yang ada di Surabaya. Teknik sampel secara accidental dimanfaatkan untuk memperoleh sampelnya dan ini dilakukan dengan mengunjungi kecamatan tersebut dalam waktu tiga hari yang berbeda. Responden akan menilai kinerja kecamatan berdasarkan kompetensi pegawai dan penerapan teknologi informasi, yang tercermin dalam bentuk kepuasan publik. Regresi linier berganda digunakan menjadi metode untuk menganalisis data yang telah terkumpul. Penelitian ini bertujuan untuk mengidentifikasi sejauh mana kompetensi pegawai kecamatan dan penerapan teknologi informasi berkontribusi terhadap kepuasan publik di kecamatan yang bersangkutan. Diharapkan melalui hasil penelitiannya, maka sejumlah faktor yang memang berdampak terhadap kepuasan publik khususnya di kecamatan dapat dipahami lebih ekstensif. Hasil penelitian ini untuk pemerintah daerah juga sangat bermanfaat karena dapat dijadikan sebagai masukan terkait peningkatan kualitas pelayanan publik berdasarkan kompetensi pegawai dan penerapan teknologi informasi yang juga senantiasa lebih ditingkatkan oleh kecamatan tersebut.
Co-Authors Arif Rachman Putra Didit Darmawan Didit Darmawan Darmawan Mardikaningsih, Rahayu Mila Hariani Misbachul Munir Moch. Irfan Nurul Masithoh Masithoh Retnowati, Eli Samsul Arifin