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All Journal Matrik: Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Jurnal Teknologi Sistem Informasi dan Aplikasi Jurnal Informatika Teknologi dan Sains (Jinteks) International Journal of Health, Engineering and Technology
Arny Lattu
Universitas Nusa Putra
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Mechanical Engineering Medicine & Pharmacology Nursing Public Health Veterinary

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Journal : Jurnal Teknologi Sistem Informasi dan Aplikasi

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Tiktok Shop: Penggunaan Metode EUCS (End User Computing Satifiction) terhadap Kepuasan Gen-Z Eneng Sri Mulyani; Arny Lattu; M. Anton Permana
Jurnal Teknologi Sistem Informasi dan Aplikasi Vol. 7 No. 3 (2024): Jurnal Teknologi Sistem Informasi dan Aplikasi
Publisher : Program Studi Teknik Informatika Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jtsi.v7i3.41899

Abstract

As information technology and the internet develop, e-commerce platforms such as Tiktok shophave become an important part of life for Generation Z. Tiktok shopcombines social media with e-commerce, which allows creators and users to promote and sell products directly. via videos, live broadcasts and product catalogues. However, the popularity of Tiktok shophas also caused controversy because it is considered to be damaging market prices. After temporarily closing in October 2023, Tiktok shopreopened two months later in collaboration with PT. GoTo Gojek Tokopedia Tbk. The aim of this research is to analyze the level of satisfaction of Gen-Z consumers with Tiktok shopusing the (EUCS) method. The research results show that the variables of content, format and timeliness have a significant influence on user satisfaction, while the variables of accuracy and ease of use do not have a significant influence.
Co-Authors Agung Maulana Anton Permana Bagja Rahma Putra Eneng Sri Mulyani M. Anton Permana Muhammad Ramdani Rizwan Nurfalah Siti Atisa Hartati Widy Karisma