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Universitas Islam Negeri Sumatera Utara
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Journal : Jurnal Point Equilibrium Manajemen dan Akuntansi

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GAYA HIDUP HEDONIS DALAM PERILAKU KONSUMTIF (STUDI KASUS MAHASISWA ANGKATAN 2021 PRODI ADMINISTRASI BISNIS FAKULTAS ILMU SOSIAL DAN ILMU POLITIK USU) : Gaya Hidup Hedonis dalam Perilaku Konsumtif pada Mahasiswa Prodi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik USU Angkatan 2021, Faktor-Faktor yang Mempengaruhi Mahasiswa Program Studi Administrasi Bisnis di Fakultas Ilmu Sosial dan Ilmu Politik USU Angkatan 2021 Menjalani Gaya Hidup Hedonis, Dampak Gaya Hidup Hedonis dalam Perilaku Asri Lestari; Weny Rivanka; Dini Lestari
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 5 No. 1 (2023): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v5i1.138

Abstract

This study aims to find out how big the hedonic lifestyle is in consumptive behavior in students of the Business Administration Study Program, Faculty of Social and Political Sciences,USU as well as the factors that influence and impact the hedonic lifestyle in consumptive behavior. This research is type of qualitative research. The population in this study were students of the Department of Business Administration, Faculty of Social and Political Sciences, USU Class of 2021. The sample in this study was 6 students majoring in Business Administration class 2021 class 4A. The sampling technique that can be used in this research is random sampling. Data analysis techniques used are data reduction, data presentation, and conclusions. The results of the study show that the hedonic lifestyle in consumptive behavior by students of the Business Administration Study Program, USU's Faculty of Social and Political Sciences, has various forms. Some students tend to choose a consumptive lifestyle in terms of fashion, while others are more inclined to social activities such as traveling and hanging out in popular places. Factors that influence students to live a hedonic lifestyle are personal preferences for modern life and family support. The positive impact of a hedonic lifestyle is increasing self-confidence and providing pleasant social experiences. The negative impacts are excessive consumption, priority imbalance, dissatisfaction, and uncontrolled financial spending.
PENGARUH FOMO DAN HEDONIC MOTIVATION TERHADAP PENGGUNAAN PAYLATER (STUDI KASUS MAHASISWA DI KOTA MEDAN): Pengaruh FoMo Terhadap Penggunaan Paylater Pada Mahasiswa Di Kota Medan, Pengaruh Hedonic Motivation Terhadap Penggunaan Paylater Pada Mahasiswa Di Kota Medan, Pengaruh FoMo dan Hedonic Motivation Terhadap Penggunaan Paylater Pada Mahasiswa Kota Medan Miranda Miranda; Nadya Dewi Anggita; Suci Afria Sasty Siregar; Dini Lestari
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 5 No. 1 (2023): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v5i1.142

Abstract

This study aims to find out how big the hedonic lifestyle is in consumptive behavior in students of the This study aims to determine how much influence fomo, hedonic motivation has on the use of paylater on students in Medan City. This research is included in the type of quantitative research. The population in this study were students of Medan City. The samples in this study were students from UNIMED, UINSU, and UMSU. The sampling technique that can be used in this research is random sampling. Data analysis techniques used are data reduction, data presentation, and conclusions. The results of the research on the t test (partial) show that Fomo has a significant value of 0.001 <0.05. Hedonic Motivation has a significant value of 0.587 > 0.05. The F test (simultaneous) has a significant value of 0.000 <0.05. The conclusion in this study is that H1 is accepted, which means that Fomo has an influence on the use of Paylater, H2 is rejected, which means that Hedonic Motivation has no effect on the use of Paylater, and finally H3 is accepted, meaning that Fomo and Hedonic Motivation have an effect simultaneously on the use of Paylater by students in Medan City. especially at UNIMED, UINSU, and UMSU.
Co-Authors Abdul Aziz Hakim Alfina Rahma Wani Alya Abdul Ramadhani Asri Lestari Beny Sitakar Devi Fitriya Ningsih Diajeng Regita Nandani Elya Rosa Maharani Sembiring Fadhillah Irwani Saragih Fadillah Hanum Fajran Rahman Berutu Harahap, Muhammad Ikhsan Karmila Tanjung Kiki Andrea Putri Hasibuan Ledis Izzah Harahap M. Ikhsan Harahap Mawar Indah Mei Fani Melisa Ananda Putri Ritonga Miranda Miranda Mukhammad As Alukal Huda Nadya Dewi Anggita Nadya Dwinna Nadya Dwinna Putri Novitri Ramadhani Nur Amalina Putri Apriyani br Rangkuti Ramadian Magvira Saragih Rizki Hambali Hsb Sartika Dewi Silvia Anggrie Nst Silvia Fransiska Sriwahyuni Sriwahyuni Suci Afria Sasty Siregar Vera Ayu Ningsih Ritonga Weny Rivanka Yudi Fakhrul Rozi Yusra Amelia Hsb